Media Latest
Nine extends news into early mornings
As reported on Media Spy this morning, Nine is changing its early morning lineup to include a half-hour of news at 5am.Georgie Gardner is expected to be hosting National Nine Early News, when it goes to air from July 21.
The move is seen as a precurser to Nine attempting to gain traction in the news ratings war of which they have been losing for over three years.
Recently, the news-focused Today Show has been gaining ratings on its perceived lighter morning rival Sunrise, and was moved to a 5.30am start a few months ago to take the advantage.
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