1045 replies to this topic

[Norman]

"...and now to the Sunsise Shopping Basket!"

Edited by normangerman, 12 March 2007 - 05:38 PM.

[Squee!]

Prime won't be happy.. They won't have a spot for there ever-beloved infomercials

Edited by Boochan, 12 March 2007 - 07:14 PM.

[Tranquility]

Blue Heelers starts Season 13 repeats tomorrow, meaning there's 11 days of eps left, unless they spread the finale across two days.

[SA TV]

Another thought, what About Tony Barber and Alyce Platte, or are they to 9ish. They would have instant chemistry

[Jarrod]

Oh God Tony Barber would be a bit OTT for this type of show I think, even more so than KAK

[mediamonitor]

Seven waking up to "Sunrise Extra"?

Author: eNews staff and agencies | Mar 15, 2007, 11:15

Is the Seven Network getting very interested in the post 9am morning battle between Ten and Nine and looking to muscle in with an extension of its winning Sunrise program?

Ten's 9AM with David and Kim and before that Good Morning Australia with Bert Newton, and Nine's Mornings with Kerry Anne Kennerley share around $30 million (probably a touch more now)a year in revenue and between 250,000 and 300,000 viewers a morning, Monday to Friday.

Seven wants some of that because it knows that if it doesn't do anything it will lose audience and money post 9 am, and with Sunrise in the 6 am to 9 am timeslot such a profitable earner, that doesn't make sense.

There's the revenue but there's also a demographic split in the audience which makes it very attractive, so attractive that if Seven doesn't move, Ten will end up dominating and taking viewers and money presently 'owned' by Seven.

Seven knows that while 7 am to 9 am Sunrise is fully booked and most ads (if not all) attract a premium, the demographic Ten’s program is offering advertisers is attractive and could end up draining ads from Sunrise.

It's the young to middle-aged viewers: people over 16 and under the age of 55 that Ten's program has managed to win share from Nine's Mornings with Kerry Anne Kennerley.

The audiences for Sunrise flow through the program from 6 am to just after 8 am when numbers start settling as people leave for work and the stay at homes, young and old, settle down, or parents switch across from the kids programs to get some morning 'TV time for themselves.

KAK's show is dominating the over 55 age group, which Ten certainly doesn't want and which Seven takes as a poor second prize.

By attacking Ten and Nine (but really Ten) after 9 am Seven will also be able to offer advertisers a four hour block in which to advertise.

Sunrise from 6 am to 9 am has a younger age profile among viewers: Today on Nine has the older viewer predominating.

Yesterday morning KAK's program, averaged 168,000, Ten's 9 am with David and Kim averaged 149,000 and Seven's repeats etc had around 113,000:
that makes more than 430,000 people watching TV on the three networks at that time.

Now that’s an audience worth getting a share of, even if it as boosted by holidays in Melbourne and other southern states.

If Seven could turn its 100,000 plus into a paying program, it would have a share of the $30 million or more available a year, and probably help grow the market.

TV viewing from 9 am to 11 am has grown dramatically in the past three years with the battle between Ten and Nine.

In the first four weeks of ratings KAK's program averaged 134,000 and Ten's program 126,000. Ten had more viewers in the 18 to 49 age group, The two networks split the 25 to 54 group and Nine had more viewers over 55. Ten had more women 25 to 54 and Nine had more grocery buyers.

But comparing the first survey period this year with last year Nine and Ten have lifted their audiences from 9 am to 11 am, Seven's has fallen.
In the 25 to 54 group, Ten and Nine lifted their audiences, Seven's didn't move. That means in the three way commercial share battle, Seven's share has fallen.

And no matter the timeslot no commercial channel likes that, especially if there's money involved, and especially if the two other commercial channels are carving up millions and boosting viewing numbers.

It makes Seven's decision easy. Do it or lose audience and money.

SOURCE

[Travis]

News out today that Naomi Robson is getting a talk show . To me , it seems that it might have something to do with this.

Maybe,

naomi

Hosted by Naomi Robson .

I am working on some graphics. Will Post when finished

[Mike]

Well I very much doubt its the same thing. I think they are totally different shows. The 9am Show at obviously 9am and the Naomi show at 2pm. Just a prediction.

[Jarrod]

According to TV Week Larry Emdur has landed the hosting gig....

[Mike]

He is a bit of a channel hopper isn't he?

[Jarrod]

Yep hes been Nine-Seven-Ten-Seven

[J Bar]

According to TV Week Larry Emdur has landed the hosting gig....

The Sun Herald had a story about Sarah Murdoch possibly hosting the show with him.

Apparently her contract with Today keeps getting extended, while Jessica Rowe is on extended maternity leave, but she will not extend it again because she will sign with Ch 7.

[Reuder7]

The Sun Herald had a story about Sarah Murdoch possibly hosting the show with him.

Apparently her contract with Today keeps getting extended, while Jessica Rowe is on extended maternity leave, but she will not extend it again because she will sign with Ch 7.

Oh you're not serious? Hello, she didn't work on Today, what makes them think she'll work on '9am Sunrise'?

[Ruddeger]

According to TV Week Larry Emdur has landed the hosting gig....

He goes through more stations than a train

[Samuel123]

This from today's Sunrise Family newsletter:

Speaking of new arrivals, we're very excited around here. You may have heard we'll soon be starting a new show at 9am. It will directly follow Sunrise, but will have its own look and feel.

And that's where you come in.

We need a name for the show! So far, we've had Brunch and Sunshine. Not too bad, but we thought we should ask you for your ideas as well. Our policy around here has always been: best idea wins.

[Mike]

TV Tonight says it will be called "Brunch"...

[Norman]

TV Tonight says it will be called "Brunch"...

God that's awful...

[Mike]

Then they will copy Nine with "Midday" followed by "Afternoon" then "Sunset" followed by "Evening"....

[Squee!]

Then they will copy Nine with "Midday" followed by "Afternoon" then "Sunset" followed by "Evening"....

Maybe that will be a cheap though good idea for Seven when digital sub-channels are allowed..

[Reuder7]

Whatever Seven does with the show, please please please no infomercials!