The most successful FM launch ( after MMM and 2day) in sydney was probably 2WS. The format was simple. They kept the same breakfast show, same music, same news just changed the freq. They kept the solid gold weekend, the count the cash promotions etc. Now unfortunately WS sounds more of a typical FM station. The breakfast shows and they got rid of a lot news coverage they use to have (even at night they had news when it first went to FM) .
2CH format also has a very simple but effective and safe format. Beating a lot of the FM stations for dead.
Now why Vega didn't emulate something like this. Simple breakfast show (no smut) , good news service rather than having this sort strange half talkback with no news sort of format. Is there any risk in that ? Maybe a gold format of music but plays different hits from WS. A jukebox show on saturday night playing 50 and 60s. Classic hit triple plays. Have theme weekends like british rock of the 70s.. etc etc . Very safe. No risk. Typical of the 2WS and 2UW in the late 80s early 90s. We are missing an AM music station on the FM station if you get my drift.
All the Commercial FM stations have some difference but overall feel is the same esp at breakfast.
Before DMG entered the Sydney market, I was led to believe that their commercial FM stations were sounding better than how it is currently is. Each station had its set format, with 2WS (now WS-FM) having a true classic hits format with some newer adult contemporary music thrown in), 2DAY having a CHR/Hot AC format (80s to current), Triple M was rock of all ages (both classic & modern), and MIX 106.5 was an Adult Contemporary station. Each station had its set format.
Of course, this was thrown out of the window when Nova arrived in 2001, which prompted Triple M to go with a modern rock-only format & MIX 106.5 went a little bit towards 'Hot AC'. As Triple M was dropping the 'classic rock' tracks from their playlist, WS-FM picked some of those tracks up, and at the same time, dropped most of the newer adult contemporary music from their playlist. Nova, whilst being slightly different from 2DAY at times, is really just another 2DAY, but with less ads in a row.
When WS-FM relaunched themselves as being almost a full-on classic rock station in 2004, and MIX 106.5 went back to having a full-on adult contemporary format, there was no other commercial FM station providing these formats in Sydney at the time.
However, in early 2005, Triple M relaunched themselves with a Jack format, and in the months leading up to Vega's arrival, it was a battle mostly between WS-FM & Triple M, as far as the similarities in the music between the two stations are concerned. Then in August 2005, Vega arrived, and was initially quite different to WS-FM, Triple M & MIX 106.5 for the first 9 months, under its "40 Years Of Music" format. But after those first 9 months & poor ratings, Vega went with a more safe "vega variety" format. The first year of the "vega variety" format (May 2006-June 2007) was pretty listenable, as it played quite a broad range of music, and their ratings were going upwards, peaking at just under 5%. But since around mid-2007, it has gone much safer & more blander than before, and is now not really much different to WS-FM/Triple M/MIX 106.5, and therefore, their ratings had slightly fell. At around the same time, WS-FM & MIX 106.5 increased their ratings share, while 2CH was riding high in the ratings for a commercial AM music station, hovering around the 6-8% mark throughout 2007. Triple M had declined in the ratings throughout 2007, and by the end of that year, was relaunched as a 'rock' station.
The point is, according to a member at DTV Forum, one reckons that the main reason DMG paid in total $256 million ($150 million for Nova; $106 million for Vega), is to just secure their licences in the Sydney market, and therefore, not really providing something more different to what the other commercial FM stations in Sydney are offering.
Edited by TV_Expert, 24 January 2008 - 11:01 AM.