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Analysis of the ratings system


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OFFLINE   TGIF #41

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Posted 19 June 2008 - 10:15 PM

Interesting article in the Green Guide today: http://www.theage.co...ge#contentSwap1

OFFLINE   TJ. #42

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Posted 26 September 2008 - 04:37 PM

Would someone please able to tell me, how many weeks in this years ratings season? And what date it finishes?

OFFLINE   Reuder7 #43

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Posted 26 September 2008 - 04:59 PM

QUOTE (tjkirk @ Sep 26 2008, 04:37 PM) <{POST_SNAPBACK}>
Would someone please able to tell me, how many weeks in this years ratings season? And what date it finishes?


November 29th.

OFFLINE   TJ. #44

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Posted 26 September 2008 - 05:08 PM

QUOTE (Reuder7 @ Sep 26 2008, 04:59 PM) <{POST_SNAPBACK}>
November 29th.

Thanks very much!

OFFLINE   Squee! #45

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Posted 01 October 2008 - 09:54 PM

QUOTE (Lex @ Oct 1 2008, 07:50 PM) <{POST_SNAPBACK}>
I don't either. All the ratings boxes in NSW are in the Western Suburbs and don't represent the viewing habits of higher income earners or more educated people, instead opting to represent those of the people most susceptible to advertising.

Bullshit. If this was true then why is the ABC/SBS percentage so much higher then it was back in the ACNielsen days?

Edited by Nahcoob, 01 October 2008 - 10:18 PM.


OFFLINE   PZ. #46

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Posted 01 October 2008 - 10:08 PM

QUOTE (Nahcoob @ Oct 1 2008, 09:54 PM) <{POST_SNAPBACK}>
Bullshit. If this was true then why is the ABC/SBS percentage be so much higher then it was back in the ACNielsen days?

I Agree, it makes no sense that all the ratings boxes would be in one area in any city.

"Today the west - tomorrow the world?"

Nup smile.gif

OFFLINE   Splashmo #47

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Posted 01 October 2008 - 10:09 PM

Surely there's some way with digital television to be able to monitor all TVs tuned into a program without the need for a ratings box?

OFFLINE   TelevisionAU #48

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Posted 01 October 2008 - 10:12 PM

QUOTE (POWERZONE @ Oct 1 2008, 10:08 PM) <{POST_SNAPBACK}>
I Agree, it makes no sense that all the ratings boxes would be in one area in any city.

"Today the west - tomorrow the world?"

Nup smile.gif


the ratings markets are divided up into sub-regions, so Melbourne is cut up into 4 or 5 regions, and Sydney and other capitals would be the same and data would be collected as such. So it is not possible to assign all people meters in one region and also because that would not give an adequate sample for the whole market.

OFFLINE   Tickford #49

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Posted 01 October 2008 - 10:15 PM

QUOTE (Splashmo @ Oct 1 2008, 10:09 PM) <{POST_SNAPBACK}>
Surely there's some way with digital television to be able to monitor all TVs tuned into a program without the need for a ratings box?

Not everyone would want their viewing habits recorded though.

OFFLINE   TGIF #50

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Posted 01 October 2008 - 10:17 PM

Not unless it was something like Foxtel, which has a phone line connection to call home and get software updates - digital has no way of sending any signal back to the networks, it only receives one via the antenna.

The BBC and others have interactive services that work over the air a little like the internet, but they're still one way. They are looking developing technology to let you browse internet content using a set-top box, IIRC it was connected with their new Freesat platform.

OFFLINE   TelevisionAU #51

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Posted 01 October 2008 - 10:17 PM

QUOTE (Splashmo @ Oct 1 2008, 10:09 PM) <{POST_SNAPBACK}>
Surely there's some way with digital television to be able to monitor all TVs tuned into a program without the need for a ratings box?


all they need to do is merge a ratings box with a digital tuner and voila! hyper.gif

OFFLINE   Squee! #52

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Posted 01 October 2008 - 10:20 PM

QUOTE (TelevisionAU @ Oct 1 2008, 08:17 PM) <{POST_SNAPBACK}>
all they need to do is merge a ratings box with a digital tuner and voila! hyper.gif

Maybe if they did that, then gave them to people for free as long as they promised they would allow OzTAM to monitor them for life.. silly.gif

OFFLINE   Splashmo #53

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Posted 01 October 2008 - 10:25 PM

Ok all! But I thought it was a good idea wink.gif


OFFLINE   7HD #54

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Posted 20 October 2008 - 05:00 PM

Question

If a network is going through a sharp decline in ratings e.g channel 10 ratings from week 42 which it was at 20.5%, if this keeps on slipping and say in a few weeks becomes 11.5%,
What is the action of a network if it keeps on declining in ratings, e.g worst case scenario?



OFFLINE   Splashmo #55

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Posted 20 October 2008 - 05:04 PM

QUOTE (Adrian90 @ Oct 20 2008, 05:30 PM) <{POST_SNAPBACK}>
If a network is going through a sharp decline in ratings e.g channel 10 ratings from week 42 which it was at 20.5%, if this keeps on slipping and say in a few weeks becomes 11.5%,
What is the action of a network if it keeps on declining in ratings, e.g worst case scenario?

Worst case scenario: the network is completely bankrupt, has no interested buyers, and it can't afford to pay its license fee. Then said license would be suspended, and the government would look for bidders and a new television network would develop.

OFFLINE   TelevisionAU #56

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Posted 20 October 2008 - 05:06 PM

QUOTE (Adrian90 @ Oct 20 2008, 06:00 PM) <{POST_SNAPBACK}>
Question

If a network is going through a sharp decline in ratings e.g channel 10 ratings from week 42 which it was at 20.5%, if this keeps on slipping and say in a few weeks becomes 11.5%,
What is the action of a network if it keeps on declining in ratings, e.g worst case scenario?


they just have to keep going until (a) they find something that fixes the situation (b) go broke or © sell sell sell .. of course (b) would probably lead to © anyway... smile.gif

OFFLINE   7HD #57

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Posted 20 October 2008 - 06:11 PM

QUOTE (Splashmo @ Oct 20 2008, 06:04 PM) <{POST_SNAPBACK}>
Worst case scenario: the network is completely bankrupt, has no interested buyers, and it can't afford to pay its license fee. Then said license would be suspended, and the government would look for bidders and a new television network would develop.



QUOTE (TelevisionAU @ Oct 20 2008, 06:06 PM) <{POST_SNAPBACK}>
they just have to keep going until (a) they find something that fixes the situation (b) go broke or © sell sell sell .. of course (b) would probably lead to © anyway... smile.gif


Would i be right/wrong about coming to a conclusion that ten fit's either 1 or more of the above, having said that i see that SBS rates very low according to what i see compared to that of the other 4 networks so it could either mean that sbs would be slowly dying would it be True/False

OFFLINE   Splashmo #58

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Posted 20 October 2008 - 06:20 PM

QUOTE (Adrian90 @ Oct 20 2008, 06:41 PM) <{POST_SNAPBACK}>
Would i be right/wrong about coming to a conclusion that ten fit's either 1 or more of the above, having said that i see that SBS rates very low according to what i see compared to that of the other 4 networks so it could either mean that sbs would be slowly dying would it be True/False

SBS is government-funded and set in legislation, it's quite different to an independent, commercial station like Ten.

OFFLINE   TelevisionAU #59

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Posted 21 October 2008 - 06:51 PM

QUOTE (Splashmo @ Oct 20 2008, 07:20 PM) <{POST_SNAPBACK}>
SBS is government-funded and set in legislation, it's quite different to an independent, commercial station like Ten.


and SBS' ratings are actually better now than years ago

OFFLINE   JohnSands #60

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Posted 24 October 2008 - 03:26 PM

QUOTE (TelevisionAU @ Oct 20 2008, 05:06 PM) <{POST_SNAPBACK}>
they just have to keep going until (a) they find something that fixes the situation (b) go broke or © sell sell sell .. of course (b) would probably lead to © anyway... smile.gif


"Network Ten was nearly folded into the Seven Network in the early 1990s, but due to the lobbying power of billionaire Kerry Packer, owner of the Nine Network, this was successfully resisted."

So what would happen now without that sort of lobbying power?




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