267 replies to this topic

[TelevisionAU]

one question there is no way to tell what people watch so how do they get the ratings

read this document from the OzTAM website: http://www.oztam.com...ingsprocess.pdf

[atefooterz]

A quick question about the foxtel iqratings, at the house i am minding the iq is left on to do it`s recording for scheduled shows, meanwhile even though the tv is not on does it count the chanel it is currently on, as a viewer or is it smart enough to show no output is being received by the tv ?

sbs is getting a heap of bonus kudos 24/7, if it counts this box haha !

[Super Simpsons]

Does anyone know how I could access demographic information for individual TV shows rather than the network as a whole. I remember that these used to be available, have they stopped releasing them?

Thanks!

[Swanny]

They are generally included in the first few posts of each ratings thread. They don't seem to be posted for non-ratings though (as far as I can see). Haven't checked if the networks have been sending them out at all this week though. But check through a few threads from a couple of weeks back and you should find them

[Super Simpsons]

They are generally included in the first few posts of each ratings thread. They don't seem to be posted for non-ratings though (as far as I can see). Haven't checked if the networks have been sending them out at all this week though. But check through a few threads from a couple of weeks back and you should find them

Cheers! I forgot it was non-ratings.

[Ryan]

A new system from media agency Ikon known as AdBreaks has provided a snapshot of the habits of television viewers during commercial breaks.

The Spy Report

[newtaste]

I was wondering just how accurate OzTam is. Sydney has approx 1.6 million households. http://www.metrostra...ANALYSIS-3.html http://www.abs.gov.a...tures20Dec 2010 In Sydney, OzTam surveys 765 households, which is 0.048% of the 1.6 mil households. Sydney has a population of approx 4.5 million, the average household size in NSW is approx 2.5, so OzTam surveys approx 1913 people in those 765 households, which is 0.043% of the Sydney population.

NBN, Prime and SC10 are broadcast into the Central Coast which is part of the Sydney area, yet they never get a mention in the Sydney ratings. Surely they would all rate higher than SBS Two. WIN, Prime and SC10 from Wollongong are fortuitously watched across Sydney, yet they don't rate. TVS doesn't get listed, but is that because they don't pay OzTam? And there are other subscription television services such as TARBS, TVB, and Vision Asia that are commercially successful but are not rated - only Foxtel is.

[bacco007]

Discussion closed - 20/10/2011

[TV Cynic]

From today's Fairfax papers:

OzTAM ... has set-top boxes in 3035 homes in the five mainland state capitals. No Tasmania, no territories. What's more, they don't include regional ratings - they are calculated separately - in their totals.

Read more

[Squee!]

Isn't this much less then people assumed?
Interesting.

[tmorgan96]

So 3035 boxes representing about 10 million households = using a microscope to identify craters on Pluto...

For all we know, Extra could be Number 1 in ratings.

[TelevisionAU]

According to OzTAM

In terms of panel size relative to the overall population, OzTAM's panel is among the world's largest.

And that same Fairfax article

OzTAM use a bigger sample per capita than Britain and the US

[duke]

From today's Fairfax papers:



Read more

That info has been here for years http://www.agbnielse...untry=Australia

[Leostar]

Just wondering how they are able to calculate the time shifting figures on DVR's? Or is time shifting exclusively for online catch up etc?

In this day and age I am surpised that with Digital television that figures can't somehow be calculated from the actual transmission for each station, rather than relying on a box that only a few thousand have.

[newtaste]

How Seven 'won' last week's ratings,



by quoting 6:00am to 12:00am instead of primetime.

http://blogs.theaust...s_surprise_win/

[tmorgan96]

Can we move this thread out of the archive? Didn't have a better place to put this.

A write-up in today's Courier Fail regarding the 'new race for ratings supremacy.' It heavily favoured Nine and Ten and only dedicates a small section to Seven. It put I Will Survive (10) as the most hyped show of the season, followed by Big Brother (9), Puberty Blues (10). XFactor was the only Seven show on the list at 5th. If anything Nine and Ten look like they've hyped themselves up well post-olympics. It's Seven who needs to worry.

Edited by tmorgan96, 30 June 2012 - 12:20 PM.

[Squee!]

moved

the papers always seem to favor whoever is launching the most new shows/who is taking the most risks. Seven is launching the least amount of new shows and isn't really taking any risks, so have practically been omitted.

[TV Cynic]

Interesting qote from Ten regarding consolidated ratings data that is probably roughly true for the other commercials as well.

Across the first seventeen weeks of the 2012 ratings year (Weeks 7 to 25), TEN has seen a 10.8% jump in its total people audience (6pm to 10.30pm) with the addition of time-shifted viewing data. Among 18 to 49s, the increase is 11.8%.

[TV Cynic]

OzTAM has extended its contract with Nielsen for the supply of television audience measurement (TAM) services in the five Australian metropolitan markets.

The number of homes that are sampled will increase from 3035 to 3500.
This will giew the following panel: 950 in Sydney; 900 in Melbourne; 650 in Brisbane; 500 in Adelaide; 500 in Perth
Also 10% of homes will have their PC monitored for broadcast TV viewing.

Media release

OzTAM extends long-term agreement with Nielsen
10 September, 2012
OzTAM today announced the extension of its contract with global information and insights company Nielsen for the supply of television audience measurement (TAM) services in the five Australian metropolitan markets.
The new agreement takes effect on 1 January, 2015 and continues through 2017.
OzTAM CEO Doug Peiffer said: "This new agreement leverages OzTAM’s substantial investments including the introduction of its Time Shift Viewing service, upgrading all panel homes to the state-of-the-art UNITAM metering system and decisions this year to increase the size of the OzTAM panels.
“This contract extension also provides continuity as Nielsen and OzTAM work together to enhance the service to include the measurement of viewing on other screens.
“We are also pleased to announce that over the course of 2012 the OzTAM panel size will increase from 3,035 homes to 3,500 homes, ensuring OzTAM’s continued world’s-best positioning compared to any TAM panel in any market.”
By market, this will take the number of panel homes to 950 in Sydney; 900 in Melbourne; 650 in Brisbane; 500 in Adelaide; 500 in Perth.
In addition, ten per cent of OzTAM’s 3,500 panel homes will have both their TV sets and their PCs metered for viewing of broadcast TV content.
“We are currently working with Nielsen to develop the options for reporting viewing across multiple screens and to provide initial top line insights to the marketplace later this year,” Mr Peiffer added.
David Ellem, CEO of Nielsen’s Television Audience Measurement business in Australia, said: “Television viewing habits are evolving as new technologies create additional opportunities to view and we look forward to working with OzTAM to help Australian media owners, agencies and advertisers understand and leverage these developments in the coming years.”

[Evo]

Lol @ all of the fuss about ratings. There's one thing I don't understand. Pretend, for instance, ACA gets 1.3 million, TodayTonight gets 1 million. Well, by OzTam and the general ratings, then wouldn't TodayTonight have lost?

But that's a 2 hundred thousand difference... but what if there were another 2 hundred thousand people which were watching TodayTonight, so the ratings in real life per se makes ACA and TodayTonight both on 1.3 million.

It's more like "Australia's Number #1 (according to people with rating boxes)"

I don't know why those represent the whole country. I think I'm missing something big here, but... I'm a newbie at all this so I may be completely wrong...