I just think the biggest problem here is the promise of "15 channels"
To 99% of the population, that means - 15 channels. Flick the button 15 times and see...15 individual channels showing 15 different things. 15 options. 15 choices. 15 channels.
They won't understand that 7HD will be a similcast of 7. Or that ABCHD is a silmicast of ABC1. Even if those HD channels "Breakaway" for 3 hours a day - 99% of cosumers will not recognise that. For them, they'l flick and say "it's just the same channel". 15 channels to most people means....well, 15 channels!
Instead they will get
Seven yet to be named new channel
Nine's yet to be named new channel
I doubt people will consider "SBS World News" a channel - it is in a language other than English 24 hours a day
So that is 9 channels....(and 9 only presuming Seven and Nine launch they new channels by the time Freeview is launched)
So I suspect many people going and buying a new TV or set top box, taking it home and setting it up going "15 channels, WTF - it's only 9!!"
Edited by KICK-IT, 26 November 2008 - 08:55 AM.