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[Tranquility]

<!--quoteo--><div class='quotetop'>QUOTE </div><div class='quotemain'><!--quotec-->The <b>Ten Network</b> has revealed its much-anticipated new program for the crucial 7pm timeslot after years of struggling to find a suitable show to squeeze between its reality shows.

<i>The 7pm Project </i>promises to “dissect the day’s news” in front of a live studio audience and will premiere on July 20.

The network has signed <b>MTV Australia</b>’s best-known VJ,<b> Ruby Rose</b>, for the program – she will be joined by <b>Dave Hughes</b>, <b>Carrie Bickmore</b>, <i>Talkin’ ‘Bout My Generation</i> panelist <b>Charlie Pickering</b> and former<i> Australian Idol</i> presenter <b>James Mathison</b>.

The half-hour Monday to Friday program will be produced by <b>Rove McManus’</b> <i>Roving Enterprises.</i>

Ten general manager David Mott said the show marked a new direction for the network.

It’s no secret getting the 7pm timeslot right is a focus for us,” Mott told the <i>Daily Telegraph</i>. “As a network the timeslot is critical for us and what we needed was a show that can sit there five days a week for the whole year, like a soap.”<!--QuoteEnd--></div><!--QuoteEEnd-->

I have a sneaky feeling this will work - the presenting mix is good, the concept is popular and the timeslot is being kept warm by Masterchef - it's not like it's going in after Friends repeats.

[-David-]

So are all five on them hosting every night or is it one host per night? Because if it is one host per night I think it will flop on some nights say when Dave Hughes hosts and maybe Carrie Bickmore. Once the audience knows who hosts what night and figure out the pattern, we will see the days audience fluctuate.

[Aslan]

This is what Ruby Rose had to say in the Daily Telegraph today;
"Bringing music and entertainment news back and chatting to a new team was an opportunity I couldn't pass up"
So I'm assuming all five will be on the panel together

Edited by kubz, 13 June 2009 - 09:30 AM.

[T-Mac]

Here's my thoughts on the presenting team
Ruby Rose: never understood all the hype about her...I've never seen her on MTV once (and I do have MTV)
Hughesy: he'll probably be one of the two decent presenters IMO
Carrie: Is she just going to copy her Rove routine here?
Charlie Pickering: he'll be the other decent presenter
Mathison: I doubt he'll have a major contribution to this show, the only thing he'll probably do is talk about anything Idol-related

But I could be 1000% wrong here. I'll still tune in on the first night just to see if the format works.

[in other news ...]

Here's my thoughts:
The name is pretty tacky and unimagined. However, like 9am with David and Kim or the 7:30 Project, noone will forget when it is on but if the show is moved to another time slot such as 6:30 or even 7:30 or 8:00 (as there are rumours that The Biggest Loser will run at 7:30 at the start of next year after this, if successful but if it runs at 7:00 and this after it every weeknight, there may be problems.)
The choice of hosts is interesting. Charlie Pickering has been introduced and warmed to a new audience through Talkin' 'bout your Generation, their is a lot of buzz around Ruby Rose (people I know have been saying 'Oh, she is so cool', 'Oh, she is a lesbian ... has tattoos' without actually seeing her on anything but an interview on Rove). She shits on the Commercial Breakdown tool and the Lyndsay whatsher face for World Finniest Homes Videos withSHane Crwaford, the Logies' Red Carpet (she was dreadful) and What's Good for You. On the subject of Rove , thank Christ he is not on the show, nor Hamish or Andy - we see enough of them ... seriously. Dave Hughes will be great and James will have original comedians and radio presenters joking about his eyes. Carrie is be, will be, will be one of the hosts. I am not sure about her. Can we keep an television audience entertained and still watching for an entire 30 minutes. On that subject, does anyone think they can stretch it out for an hour on Mondays like Masterchef and 90 mniutes like Masterchef will be this Wednesday? Five different hosts will be both good and bad. The show will be fresh every night. But what is ratings are inconsistent on the nights when Bickmore, the one that is weakest and Mathison, the one that is the most annoying are hosting? To combat that, maybe the order of the hosts should be mixed around like:

Monday: Rose and Pickering (the strongest of those that were not on Rove the night before) (60 minutes).
Tuesday: Mathison (Pickering could be on on Talkin' afterwards).
Wednesday: Bickmore and Hughes (they have a connection as they are NOVA 100's morning program. (60 minutes).
Thursday: Pickering.
Friday: Rose and Mathinson (could be a music-based special).

The question of where should also be asked. I see a mixed of Melbournians and Sydneysiders but beleive that the show will be presented in Melbourne. It might be too hard to rent out a place such as ABC's Elsternwick stidios, where Talkni' and Rove are filmed. I think it will be filemd at Studio One at the Como Centre - home of 9am, Before the Game and former home to The Panel.
I have a sneaking suspicion this will be a success just do not litter any potential panels with half-arsed radio personalities - Jo Stanley, Matt Tilley, Kyle, Jackie O I am lookng at you.

By the way, can you tell I have been during Exams?

Edited by in other news ..., 13 June 2009 - 09:49 AM.

[in other news ...]

So are all five on them hosting every night or is it one host per night? Because if it is one host per night I think it will flop on some nights say when Dave Hughes hosts and maybe Carrie Bickmore. Once the audience knows who hosts what night and figure out the pattern, we will see the days audience fluctuate.

I do not think all of them should be the show together and I do not really think one of them should host but possibly two or three of them a night to keep the show fresh.

[turdall]

I think the name is tacky but I've been saying it will flop. I'm going to stick to my prediction but I'm starting to think that it could go the other way. The format doesn't sound too bad. This also is the first big indication that ten want TBL and MC to screen from 7:30 each night of the week. Will ten look at another reality format next year for after MC? I think they have to. BB maybe again? Or maybe a new and different reality contest? FremantlyMEDIA get to work.

Edited by turdall, 13 June 2009 - 10:26 AM.

[Racer25]

I think the name is tacky but I've been saying it will flop. I'm going to stick to my prediction but I'm starting to think that it could go the other way. The format doesn't sound too bad. This also is the first big indication that ten want TBL and MC to screen from 7:30 each night of the week. Will ten look at another reality format next year for after MC? I think they have to. BB maybe again? Or maybe a new and different reality contest? FremantlyMEDIA get to work.

If Idol does well enough again this season, it would leave TEN with 4 reality series, already a somewhat high-number. Is there really any more room for additional series?

Who is going to be hit harder by The 7pm Project - the already youth-starved H&A or the demo-favourite Men?

[craigiej]

mmm, this sounds like a cross between UK shows "the one show" and "the Friday/Sunday night project"

I cannot tolerate Dave Hughes so I defeinately wont be tuning in....good to see James Mathieson involved...imo Idol lost the wrong host...

i think this might work, people are going to tire of 2.5 men repeats before long and H&A is in a hole that its having a bit of trouble getting out of.

Edited by craigiej, 13 June 2009 - 11:02 AM.

[turdall]

I mean they will probably look at another reality concept weeknightly. I think Idol will flop and could well be into its last season. I think if it succeeds (7pm project) ten will need another reality concept to replace MC and TBL.

[Aslan]

More information coming through

Led by comedian co-hosts Dave Hughes and Charlie Pickering, The 7PM Project will be “the simplest new idea in television for a long time.” The news of the day will be brought to audiences by Carrie Bickmore. The show will have a team of correspondents delivering stories from around Australia and around the world into the studio every night. Ruby Rose will be bringing viewers all the latest music news. The media and sport beat will be covered by James Mathison.

TEN says “The 7PM Project is a place where people who are genuinely interested in the world around them come together to talk, offering genuine conversation in a space previously crowded by scandal and spin. While it’s not afraid to be serious, The 7PM Project can guarantee that there will be no miracle diets, no stories that ‘no parent can afford to miss’, and virtually no dodgy plumbers. The 7PM Project is the news un-spun. It is not a satirical newscast in the style of Jon Stewart’s Daily Show, but a TV show joining in the conversations going on in living rooms around the country.”

Source: TV Tonight

Edited by kubz, 13 June 2009 - 11:41 AM.

[InTheWild]

It seems intersting enough and is capatalising on what is a very successful and cheap genre at the moment.

Ten have a good launch track record this year so I would give it time.

[quiksilverJB]

this sounds good. It's the current affairs show that young people want. An intelligent, cool "sunrise", but a step down from ABC discussion shows, and one that doesnt take itself or life too seriously. And don't under-estimate james mathieson, he's a pretty switched on bloke.

If this show works, TEN are going to have a great 2010 - biggest loser and masterchef starting at 7:30 each night is going to totally change primetime dynamic.

[Aslan]

If this format works for TEN, which I hope it does, they should consider a weekly wrap up at 6 on Sunday it could work.

[Mike]

Roving has a good track record too. Before the Game is beating AFL Show in Melbourne, Rove 10th year on air, ARIAS, 3rd season of Are you Smarter?

[SA TV]

I must say this isn't filling me with excitement... Hughesy (jeez what an original idea to put him on a panel show) will just talk about why he's angry... I would have liked them to go for a kinda of smarter style of show but oh well...

[craigiej]

I must say this isn't filling me with excitement... Hughesy (jeez what an original idea to put him on a panel show) will just talk about why he's angry... I would have liked them to go for a kinda of smarter style of show but oh well...

oh, come now, its being produced by roving enterprises for TEN for heaven sake, it was never going to be terribly intelligent or high brow!

[Aslan]

oh, come now, its being produced by roving enterprises for TEN for heaven sake, it was never going to be terribly intelligent or high brow!

At least from what we have heard so far it won't be anywhere near the trash that is Today Tonight and A Current Affair. I think if it holds 900 thou. to 1.1m we will see it back next year.

Edited by kubz, 13 June 2009 - 01:18 PM.

[mediamonitor]

Sneak Peak of the logo(?) and detailed show rundown HERE

[turdall]

If this format works for TEN, which I hope it does, they should consider a weekly wrap up at 6 on Sunday it could work.

It would only be rated G though.