Seven and especially Nine play a lot more shows from their main channel on their digital channels than Ten ever has
I wasn't talking about Seven and Nine, we're well aware that they and ABC and SBS share a lot of content across multiple channels and they make no bones about that, but Ten in the past has maintained a point of difference that it will keep its three channels as separate, independent entities and now we're seeing that point of difference fade away - with movies being interchanged between Ten, Eleven and One (sometimes within only weeks of each other) and now MasterChef
being time-shifted on Eleven, and other titles being shunted around from one channel to another (RoE, Raising Hope, TBL USA
, etc.) which only continues to blur what distinction each channel had. I'm not saying it's a good or bad thing (there are pros and cons), but it does indicate that Ten just didn't have the inventory to support its three-channel strategy.