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OFFLINE   cmo #1881

  • 6,050 posts since
  • March 2007

Posted 25 April 2012 - 10:47 AM

Yeah it's been great. Hopefully it has had a larger sampling with the public holiday and al that advertorial content on seven and nine.

OFFLINE   mattrobts #1882

  • 4,477 posts since
  • December 2004

Posted 25 April 2012 - 10:50 AM

I have just had a look on the Facebook page and the show has been getting some great comments today.

Enjoying your coverage this morning guys. Love the personal stories, great job.

Great coverage that you are showing so far of this special day

Great to see!

Edited by mattrobts, 25 April 2012 - 10:51 AM.


OFFLINE   kevizz #1883

  • 4,785 posts since
  • July 2010

Posted 25 April 2012 - 12:05 PM

Were they live into all markets this morning? I had an ANZAC sleep in but didn't see any of the extended coverage when I got up, so I assume it was.

Great to see they had live coverage from Perth, and even better that they got Andrew Rochford to do it rather than some sleep-deprived local reporter.

Edited by kevizz, 25 April 2012 - 12:18 PM.


OFFLINE   cmo #1884

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Posted 25 April 2012 - 12:43 PM

I think it was live into all markets. So coverage would have finished at 9:30 AWST.

OFFLINE   Saz78 #1885

  • 116 posts since
  • February 2012

Posted 25 April 2012 - 03:22 PM

a good example of how the show could be so much better if they just had more "personal" stories on there and less fluff and ego.

OFFLINE   kevizz #1886

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Posted 25 April 2012 - 03:39 PM

Not really sure what you mean by that, but Breakfast and other morning shows revolve around topical stories and news not "personal stories". It was a nice touch for the ANZAC Day coverage, but would not work at all in a general context.

Edited by kevizz, 25 April 2012 - 03:43 PM.


OFFLINE   go_russ_go #1887

  • 1,019 posts since
  • January 2004

Posted 26 April 2012 - 09:46 AM

Where? I've only seen Seven use quotes from the NYT. The promo kevizz posted uses posts by regular viewers using social media to tell the viewer the show is being talked about online by regular people. Add to that the fact that very little is revealed about anything CBS2 News actually does in the morning equals viewers wanting to tune in to see what all the fuss is about.

Personally, I think it's a great promo. The viewer is forced to watch the show to find out why the show is generating social media buzz- an approach I think Breakfast would benefit from as very few people actually know what the show's format is like.

You must believe that Breakfast is generating social media buzz ... I would disagree. Well not a great amount of positive buzz. And since when has twitter sold anything except the KORNY2012 video (which has now been forgotten by you social media followers).

OFFLINE   kevizz #1888

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  • July 2010

Posted 26 April 2012 - 11:00 AM

Nothing in tmorgan96's comment suggests he believes that and they're clearly not, which is why they should incorporate the little buzz they do have into a promo which suggests they're getting a lot. There where actually quite a few tweets from first time viewers watching their ANZAC coverage, which would work well.

Edited by kevizz, 26 April 2012 - 11:02 AM.


OFFLINE   Matlock #1889

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Posted 26 April 2012 - 02:56 PM

Thanks kevizz.

go_russ_go, who says that CBS2 generates any social media buzz or rates any better than Breakfast? But the promo creates the illusion that the show is popular.

OFFLINE   Hugh #1890

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  • December 2009

Posted 26 April 2012 - 03:54 PM

I have just had a look on the Facebook page and the show has been getting some great comments today.


Great to see!

The show was far better yesterday than it has been any other day.
hugh

OFFLINE   go_russ_go #1891

  • 1,019 posts since
  • January 2004

Posted 26 April 2012 - 04:28 PM

Thanks kevizz.

go_russ_go, who says that CBS2 generates any social media buzz or rates any better than Breakfast? But the promo creates the illusion that the show is popular.

People still have to see it and while 10 remains a cellar dweller no amount of bullshit spin about how huge Breakfast is on twitter is going to have much impact on their ratings. Anyway I get the impression that as 10 has no $$, it would rather have a paid ad on during its popular shows than a promo. So no promos for Breakfast - sort of self defeating plan from 10 I admit.
Anyway, who is going to watch a show because a promo has an alleged tweet from mavis Smith who says "#breakfast what a great show. The Doc is huge spunk and paul henry is hilarious. Who is the woman?"

OFFLINE   kevizz #1892

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  • July 2010

Posted 26 April 2012 - 05:45 PM

Anyway, who is going to watch a show because a promo has an alleged tweet from mavis Smith who says "#breakfast what a great show. The Doc is huge spunk and paul henry is hilarious. Who is the woman?"


Understandable that you wouldn't being an older viewer, but the 'peer reviewing' that occurs on sites like Twitter and Facebook definitely has an impact on those who use them (who are incidentally also Ten's target demo). I think using that is the best way to convey the idea that the show is exiting, engaging and controversial, and to suggest that those who don't watch are missing out on something.

If you have a better format in mind please share it, though a static slide with "Breakfast 6:00am weekdays" in the middle would be better than the complete lack of promotion we're seeing currently.

Edited by kevizz, 26 April 2012 - 10:24 PM.


OFFLINE   cmo #1893

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  • March 2007

Posted 26 April 2012 - 07:00 PM

10 second promo before last break on The Project....previewed stories tomorrow on the project and Breakfast...ended with "all that tomorrow on Breakfast at 6am and The Project at 6pm". Finally trying to promote it even if its somewhat feeble.

OFFLINE   Matt_Melb #1894

  • Formerly Mike.S

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Posted 26 April 2012 - 07:25 PM

There where actually quite a few tweets from first time viewers watching their ANZAC coverage, which would work well.

It was a first for me watching all of this show and it was the Anzac Day Show,and l enjoyed the show's coverage .I actually watched all the show and didnt do channel surfing like l normally do.Great job by all the team on location as well :thumbsup: .And having senior newsreader Ron Wilson reading news in studio was excellent choice by the show.

Edited by Mike.S, 26 April 2012 - 07:48 PM.


OFFLINE   Matlock #1895

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Posted 26 April 2012 - 08:29 PM

10 second promo before last break on The Project....previewed stories tomorrow on the project and Breakfast...ended with "all that tomorrow on Breakfast at 6am and The Project at 6pm". Finally trying to promote it even if its somewhat feeble.

Needs a catchy one-liner that rolls off the tongue like what they have on the radio. "All that tomorrow on Breakfast at 6am and The Project at 6pm" is a bloody mouthful :yuck:

How about:
  • Breakfast- take a nibble tomorrow morning at 6!
  • No better breakfast than Ten's Breakfast! Tomorrow at 6am.
  • Break loose from the other two! Breakfast- tomorrow morning at six!


OFFLINE   kevizz #1896

  • 4,785 posts since
  • July 2010

Posted 26 April 2012 - 10:26 PM

  • Break loose from the other two! Breakfast- tomorrow morning at six!



I like the idea of referencing the other shows, but perhaps something subtler like "try something new for breakfast" would be better.

OFFLINE   go_russ_go #1897

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Posted 27 April 2012 - 11:09 AM

I don't listen to commercial radio (no surprises there) - is there any promotion? One would think that advertising and promotion outside of 10's clique of viewers might increase the sampling. Anyone who watches The project would be aware that breakfast exists. In fact, I would go as far as to say, that a great deal of viewers outside 10 are aware the show is on. They just can't be bothered switching it on.
having a few tweets up during primetime on 10 aint gonna cut the mustard. they actually have to spend some money during something the Vile and Jackie Ho show.
$150K spend would get something in the order of 150-200 15 sec spots across 2 x metro radio stations in each eastern seaboard capital. it's not a great deal of money.

OFFLINE   Matt_Melb #1898

  • Formerly Mike.S

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Posted 28 April 2012 - 10:12 AM

Media reports today that Breakfast host Paul Henry could be hosting next series of Panel show 'Can Of Worms' for Ten.If its true would be good move to raise Paul's profile being in prime time.

Edited by Mike.S, 28 April 2012 - 10:13 AM.


OFFLINE   cmo #1899

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  • March 2007

Posted 28 April 2012 - 10:53 AM

I would like to see that. That's a good show for him.

I watched breakfast between 6-645 yesterday and he was hilarious. His sarcasm, quick wit, sly one-liners are hilarious. He has good rapport with Kath.

OFFLINE   Mike #1900

  • 18,494 posts since
  • January 2006

Posted 28 April 2012 - 12:43 PM

Good choice of host if correct, didn't even think of it.