3535 replies to this topic

[feralflea]

I don't get to see much breakfast TV, but the bits of "Breakfast" that I have seen, I've quite liked.
I think Paul Henry is refreshingly good, and I'd much rather watch him than Karl or Kochie.
It usually takes a long time for viewers to change their morning TV HABITS. 10 should give it more time and persevere.

[icat]

ABC breakfast news has increased too so don't start popping that champers just yet. 10 still trailing but it's a marathon and we're only at the 5km mark. Come the finish line (November), 10 would want 100,000 pairs of eyes on its brekky offering. If that does not occur, your guess is as good as mine as to what 10's next move is.

I'm not popping the champers. It just makes a change from posts screaming that Ten Breakfast keeps dropping numbers.

[NewsWeary]

Paul Henry blames an "inexperienced production team" for Breakfast's lack of success and concedes the show needs a lot of promotion.

The show's failure couldn't possibly be due to his grating personality, could it? Having sampled the show, viewers are voting with their remotes. 29K yesterday, 27K the day before. I can't see Ten giving the show much more time to improve if ratings don't start increasing soon.

http://mumbrella.com...l-improve-94785

[kevizz]

Paul Henry blames an "inexperienced production team" for Breakfast's lack of success

That's a bit unfair. He's speaking about improving the quality of their output and how they work as a team, and doesn't draw a connection between the team and their ratings at all. He's absolutely right that they need practice and experience to improve the show.

The ratings do seem to be increasing, or at least seem to no longer be hitting rock-bottom lows of 22k. They even managed to hit 33k the other day. Obviously that is nowhere near an acceptable number, but it does seem to be crawling upwards. I'll be interested to see what impact - if any - the return of Late News has.

Edited by kevizz, 01 June 2012 - 03:50 PM.

[BJT]

The ratings do seem to be increasing, or at least seem to no longer be hitting rock-bottom lows of 22k. They even managed to hit 33k the other day. Obviously that is nowhere near an acceptable number, but it does seem to be crawling upwards. I'll be interested to see what impact - if any - the return of Late News has.

To me 33k is no different to 22k.
Anything below 50k is not acceptable at this stage… If the program is not hitting above the 50k mark, in 6 months, then yes it should be axed!

[TelevisionAU]

To me 33k is no different to 22k.

Exactly. Fluctuating between 22k and 33k nationally is not even noteworthy it's barely a blip on the radar. Unfortunately, and hindsight is a lovely thing, but Ten has entered this space far too late. They really should have done it years ago but instead ABC got in to attract the alternative crowd to Sunrise/Today and there is just no market for Ten to tap into now.

[fox1]

Yes there is. You could have said the same thing about 6.00 or 6.30PM. But Ten has found a market there.

They are just not doing it right at breakfast.

[Hugh]

I like Breakfast, it's got a good format and I like Kath, Paul, Magdalena and Ron. Shame ratings are so attrocious. If they promote it, it will pick up I think.

Edited by Hugh, 01 June 2012 - 08:51 PM.

[-David-]

Watching the show again today and I'm convinced that with promotion and the dumping of Andrew and addition of a sports presenter it could be rating higher. Don't change the content as such because it's just very good. Hardly any Hollywood shit and I really like Henry's Hotline. Love being able to call into the show. And Paul is better than Kochie and Karl, one good call from Murdoch.

[go_russ_go]

Watching the show again today and I'm convinced that with promotion and the dumping of Andrew and addition of a sports presenter it could be rating higher. Don't change the content as such because it's just very good. Hardly any Hollywood shit and I really like Henry's Hotline. Love being able to call into the show. And Paul is better than Kochie and Karl, one good call from Murdoch.

Nothing will change in the near future. They are resistant to change at 10. In tv especially, changing something means someone at the top has made a mistake. Arrogance in tv-land means execs don't admit to failure.
Change may occur at the end of ratings year. The EP will be the first one dumped. "decided to move on to another opportunity. Sad to see her go. integral part of the success (?) to date. Breakfast continues and 10 committed to it. growth strategy. blah blah."

[go_russ_go]

Paul Henry blames an "inexperienced production team" for Breakfast's lack of success and concedes the show needs a lot of promotion.

The show's failure couldn't possibly be due to his grating personality, could it? Having sampled the show, viewers are voting with their remotes. 29K yesterday, 27K the day before. I can't see Ten giving the show much more time to improve if ratings don't start increasing soon.

http://mumbrella.com...l-improve-94785

the article mentoned 7 and 9. No mention of ABC. Not quite the elephant in the room. More like a pygmy.

[Swanny]

Nothing will change in the near future. They are resistant to change at 10.

Hardly completely resistant. Look at how much The Project has changed since day 1.

[go_russ_go]

Hardly completely resistant. Look at how much The Project has changed since day 1.

Yeah - and it's a ratings powerhouse too.

[Swanny]

You said Ten was resistant to change. I just mentioned one instance in how Ten wasn't resistant to change. Never said it rated well. I know it doesn't rate well.

[Mike.S]

Yeah - and it's a ratings powerhouse too.

Massive powerhouse Monday's rating 30,000.

[cmo]

How is this show using the newsroom now that the changes have been implemented? Have had to leave home at 6am this week so have missed it.

[kevizz]

I didn't see them down there at all today, Rochford was in his now regular position a few stories above the newsroom behind the staircase. They really should move him down there now they have a clear view, what's the point of setting up a temporary camera and lighting somewhere else?

Edited by kevizz, 05 June 2012 - 04:41 PM.

[abesty]

Q&A Digging Breakfast
http://www.tvtonight...eet-at-ten.html

[abesty]

Wonder how much this will get seeing not many people watch the show ...
http://offer.ebay.co...em=120927234955

[go_russ_go]

Wonder how much this will get seeing not many people watch the show ...
http://offer.ebay.co...em=120927234955

http://cgi.ebay.com....em=120927234955
The cat could come in quite handy. not sure what I'd do with Rochford though.