Jump to content

   

Canberra - April, 2010


This topic has been archived. This means that you cannot reply to this topic.
8 replies to this topic

OFFLINE   TV_Expert #1

  • 8,257 posts since
  • August 2004

Posted 07 April 2010 - 06:12 PM

The latest Canberra radio ratings have been released today.

According to Jocks Journal, 104.7 is the #1 station with 20.2% share, followed by 666 ABC with 18.5% & MIX 106.3 with 16.9%. Triple J was 4th with 8%, followed by ABC Classic FM with 7.6%, 2CA with 6.8% & 2CC with 6.3%.

Compared to the previous survey, 2CA had quite a lift in their ratings, going up from 4.1%, whilst Triple J had quite a dramatic tumble in the ratings, going down from 13.5%. IMO, 2CA deserved to improve their ratings, as they offer a music format that is remarkably different to the local commercial FM stations. :)

Nielsen's website hasn't have the full survey posted on their website at the time of writing this post.
TV_Expert - Now clocked 1,500 posts & still counting!

OFFLINE   Sub #2

  • 1,374 posts since
  • June 2008

Posted 07 April 2010 - 06:20 PM

I'd be interested to see how 2CC performed during mornings now they take Ray Hadley (9-11am) and Alan Jones highlights (11am-12pm).

OFFLINE   Ryan #3

  • Senior Site Administrator

  • 12,132 posts since
  • September 2005

Posted 07 April 2010 - 06:23 PM

How 104.7 still manages to hold the lead despite the repetitive shit they play, I just don't know.

The Hamish and Andy effect, perhaps.
Ryan

Site Administrator

ryan@mediaspy.org

OFFLINE   Alco_pop! #4

  • 539 posts since
  • August 2009

Posted 07 April 2010 - 07:06 PM

Love 104.7 listen to Scotty and Nige in the morning and Hamish & Andy in the arvo. Hamish and Andy lift their share quite a bit i'm sure

OFFLINE   Ryan #5

  • Senior Site Administrator

  • 12,132 posts since
  • September 2005

Posted 07 April 2010 - 07:26 PM

I listened to Scotty and Nige all the time, but what kills it for me is Kate "Knuckles" Taylor. She should stick to reading the news IMO. She is beyond irritating. I used to love the days when Renee Shearer read the news, because it gave us some relief from Kate!
Ryan

Site Administrator

ryan@mediaspy.org

OFFLINE   TV_Expert #6

  • 8,257 posts since
  • August 2004

Posted 08 April 2010 - 12:54 PM

Here is the full Canberra radio ratings, thanks to Samuel Gordon-Stewart's blog webpage.

1. 104.7: 20.2% (+ 1.9%)
2. 666 ABC: 18.5% (+ 2.4%)
3. MIX 106.3: 16.9% (- 1.1%)
4. Triple J: 8% (- 5.5%)
5. ABC Classic FM: 7.6% (+ 0.2%)
6. 2CA: 6.8% (+ 2.7%)
7. 2CC: 6.3% (Steady)
8. ABC Radio National: 6% (- 1.5%)
9. ABC NewsRadio: 3.1% (- 0.3%)

The 'Other Stations' account for 6.6% of the market, which mainly includes the Community stations.

It'll be good to see the timeslot & demographic breakdowns, assuming if it will become available to the public on the web. :)
TV_Expert - Now clocked 1,500 posts & still counting!

OFFLINE   Ryan #7

  • Senior Site Administrator

  • 12,132 posts since
  • September 2005

Posted 08 April 2010 - 06:45 PM

Today's Canberra Times noted that in breakfast, ABC's Ross Solly had 21.1%, leading Scotty and Nige who were on 20.0% (up from 18.3% I believe)

They also reported some demo figures, but I don't recall those. 104.7 was #1 in the younger demo.
Ryan

Site Administrator

ryan@mediaspy.org

OFFLINE   PZ. #8

  • Senior Forum Moderator

  • 7,695 posts since
  • August 2007

Posted 08 April 2010 - 10:44 PM

It's odd that Triple J fell in this market but remains strong in other markets such as Sydney.

According to the Canberra times Triple J went from number 1 in the youth market at 40% to just 15%.

Linky thingy :)

OFFLINE   TV_Expert #9

  • 8,257 posts since
  • August 2004

Posted 14 April 2010 - 07:51 PM

The more detailed Canberra radio ratings, which includes demographic & timeslot breakdowns, can now be seen here: http://www.commercia...010 Summary.pdf

Having a look at it, it's quite shocking to see 104.7, the local Hit Music station, be #1 in the 40-54 age group. MIX 106.3's 40-54 ratings share went down by almost 10% to be in 2nd position instead of 1st position! :eyepopping:
MIX 106.3's loss is 2CA & 2CC's gain in the 40-54 age group, as 2CA went up by 4.3% to 10.9%, while 2CC went up by 3% to 8.5% in that demographic. In the 55+ age group, 2CC lost 5% of its ratings share, going down from 12.4% in the previous survey to 7.7% this survey, whilst 2CA went up from 6.1% to 9.9%.

As far as morning radio is concerned, Ray Hadley/Alan Jones haven't done much to improve 2CC's morning ratings compared to Steve Price, in which it only went up by 0.7% from the previous survey to 9.2% this survey. On the other hand 666 ABC's local morning program, presented by Alex Sloan, went up by 3.3% to 17.3%. One other noteworthy mention is that 2CA's evening line-up of "70s at 7", "80s at 8" & "Love Songs After Dark" have them a huge boost to their evenings share, going up by a whopping 7%, from 1.7% in the previous survey to 8.7% this survey! :o
TV_Expert - Now clocked 1,500 posts & still counting!