The metropolitan commercial radio industry has seen advertising revenue for the month of May jump 7.66% on the relative figure last year.
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Melbourne becomes Australia’s biggest radio market as Sandilands effect sends Sydney backwards
Sydney no longer holds the crown as Australia’s biggest radio market, with one factor behind the change being the commercial reverberations of the Kyle Sandilands controversy. The Melbourne market has overtaken Sydney for only the second time in recent years, Commercial Radio Australia data on adspend for January released this afternoon has revealed.
Last month saw ad spend in the Melbourne market rise by 6.07% on January 2011 to $13.729m. Meanwhile the Sydney market fell by 0.15% to $13.689m
One factor behind the change was the continuing woes of 2Day FM’s Kyle & Jackie O Show, which is Sydney’s top rating FM breakfast show.