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Metro Ratings - Survey 2, 2011


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OFFLINE   TV_Expert #1

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Posted 29 March 2011 - 09:36 AM

Sydney & Melbourne figures are currently out: http://au.nielsen.co...ts/Metro211.pdf
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OFFLINE   PZ. #2

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Posted 29 March 2011 - 10:06 AM

No surprise to see 2MMM tank. I've been listening to it for the last few weeks and the music's as repetitive as ever.

And 2CH has sunk to a lower share than Mix so while a few of us are enjoying the format it's not doing them any favours.

OFFLINE   TV_Expert #3

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Posted 29 March 2011 - 10:23 AM

What quite surprised me about those Sydney figures is that 2GB is rating over 10% in the 25-39 age group, with only 2DAY (15.6), Nova (12.8) & JJJ (12.4) rating higher! :eyepopping:
I guess it proves that Sydney's adult music FM stations are not up to its high standards when 2GB beats all of them in the 25-39s.

Whilst JJJ's figures was boosted in Melbourne in the last survey, it was Sydney's turn to see JJJ's ratings go up to 5.5%, outrating 3 commercial FM stations. It even rated well in the 40-54 age group, outrating 2MMM & (now formerly known as) Classic Rock. Speaking of Classic Rock, I'm not surprised that their ratings went down, as they were creeping back to being a Vega-style station during that survey.

WS-FM had a small increase in the overall ratings, going up 0.2% to 7.1%. It is the highest rating over-35s music station in Sydney, rating #2 in the 40-54s (behind 702 ABC) & #3 in the 55-64s (behind 2GB & 702). While its 'classic hits' playlist is pretty unadventurous, it's doing the job well for the 40-64 demographic. :)

In Melbourne, 3AW becomes more dominant than in the last survey. Whilst Fox was stable & 774 ABC fell slightly, 3AW pulled ahead, going up by 2.3% to 17.3%. Gold had a slight rise by 0.1% to 6.4% & is rating not far behind Magic in the 55-64 age group.

Brisbane & Adelaide figures have now been released. In Brisbane, B105 (11.8) is #1, but only by 0.1%, with Nova (11.7) coming in a very close 2nd. ABC 612 (11.4) was 3rd, followed by 97.3FM (10.6) & 4MMM (10.4). Of the AM music stations, 4BH (7.0) outrates 4KQ (6.1) by 0.9%.
In Adelaide, MIX 102.3 is #1, followed closely by SAFM & 5AA.
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OFFLINE   Johnson28 #4

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Posted 29 March 2011 - 11:08 AM

Neil Mitchell said at the end of his 3AW program this morning that he thought the ratings figures for the program were the best in 10 years or so.

OFFLINE   dbrmuz #5

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Posted 29 March 2011 - 11:13 AM

Of the 14.5% unaccounted for in the Sydney 9am-Midday figure,how much of that would Laws be getting? Or Cranney for that matter. :dopey:
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OFFLINE   TV_Expert #6

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Posted 29 March 2011 - 11:19 AM

The Perth ratings have been released, and it's pretty much 'ho-hum' over there. Mix is still #1 by a considerable margin, with 720 ABC taking out 2nd place & 92.9 at 3rd place.
96fm improved by 0.5% to rate at exactly 10%, with Ugly Phil's breakfast show rating steadily at 8.8%, meaning that it came in at 6th place in its timeslot. Mornings & Afternoons improved, while The Dan & Ken Show at drive improved by 0.9% to 8.8%, rating 5th in its timeslot. In the evenings though, 96fm suffered very badly, rating only 3.7%, is being beaten by The Donny Osmond Show on 6iX, and is not far ahead of ABC NewsRadio, Radio National & Classic FM! :o
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OFFLINE   Nickatnights #7

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Posted 29 March 2011 - 12:20 PM

Sydney's 40 - 54 year old demographic sees 2DayFM gain a 9.8% share and Classic Rock sitting on a 4.8% share.

DMG launched 95.3 as a 40 something station over 5 years ago and this statisic alone highlights DMGs complete ignorance of what this age group is seeking in the harbour city.
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OFFLINE   TV Cynic #8

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Posted 29 March 2011 - 02:11 PM

B105 and Nova slug it out as news stations creep up Fairfax Brisbane Times article about the Brisbane results, attributing changes to the flooding and consequent shift away from music to news talk.

ABC breakfast at about 7.30 am had TV crews filming stories for the news this evening about the ratings with 612ABC breakfast up 2.2% to 14.7%. I wonder who tipped them off - did they just get wind of the results and turn up or did the ABC send out a media release, all this before the ratings were released?

OFFLINE   Brianc68 #9

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Posted 29 March 2011 - 02:40 PM

B105 and Nova slug it out as news stations creep up Fairfax Brisbane Times article about the Brisbane results, attributing changes to the flooding and consequent shift away from music to news talk.

ABC breakfast at about 7.30 am had TV crews filming stories for the news this evening about the ratings with 612ABC breakfast up 2.2% to 14.7%. I wonder who tipped them off - did they just get wind of the results and turn up or did the ABC send out a media release, all this before the ratings were released?


I don't really know what to make of the Brisbane ratings these days. The 4 FM's are so damn close it's not funny, and none of them seem able to break away from the pack. And I never thought i'd see the day where the No 1 station had an 11% share. And before people start saying there are more stations than in the day when FM104 had 30%+ share or B105 was always mid-20% share, there is really only 1 extra commercial station in Brisbane than there was in the 80s, as 4IP/Radio 10 dissappeared to become racing.

So what's going on? My thought is there isn't one of those four FM's willing to make even a slight tweak to their format in order to try to break away from the group. In my opinion here's a couple of suggestions :)

97.3 FM... all they need to do is stick with the current format but add a few good quality 70s songs that won't offend the 30yo suburban mothers and they could steal some listeners from 4KQ/4BH/4MMM. Also if they toned down the 30yo female skew JUST A LITTLE they could truly be a broad-appeal music station. Problem is ARN try to protect 4KQ from poaching audience, but hey, do they want the No 1 station or not?

4MMM... Stop being so safe with the music, broaden the rock to include some soft rock (not the endless Nickleback, Chisel), go live and local 24/7, and also include some AC friendly songs.... Oh, and ditch the Pink songs!! They could be No 1 again.

B105 could actually climb back to decent % figures if they just included a few more adult hits from the 80s/90s from time to time, they'd win back some of that 15% of listeners they've lost since they rated 25%.. the older audience would come back I think.

Anyway, just my thoughts.

OFFLINE   tamago_otoko #10

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Posted 29 March 2011 - 06:54 PM

Sydney's 40 - 54 year old demographic sees 2DayFM gain a 9.8% share and Classic Rock sitting on a 4.8% share.

DMG launched 95.3 as a 40 something station over 5 years ago and this statisic alone highlights DMGs complete ignorance of what this age group is seeking in the harbour city.

It's not just the harbour city they're ignoring - the figures down here in Melbourne aren't much more impressive

Apparently 0.7% more people are listening to those two old fools Jono and Dano on Gold of an afternoon now than before. It astounds me that anyone would voluntarily listen to them :wacko:
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OFFLINE   The Sifon #11

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Posted 29 March 2011 - 07:39 PM

Is it too early to start bagging 2UEs new lineup? A particularly poor result for Paul Murray.

OFFLINE   Squee! #12

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Posted 29 March 2011 - 08:24 PM

JJJ Continues to win 18-39 in Perth, thats been a few surveys now.. quite surprising.
Nova has also made a nice increase in Perth.
Woeful evening figures for 96fm, something needs to change there.
So far this year Mix appears to be skewing older then it has previously.

OFFLINE   dbrmuz #13

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Posted 29 March 2011 - 08:57 PM

Apparently 0.7% more people are listening to those two old fools Jono and Dano on Gold of an afternoon now than before. It astounds me that anyone would voluntarily listen to them :wacko:


Yes,they are crap.Even more amazing that Melbournians are listening more considering they're a Sydney Institution.

Is it too early to start bagging 2UEs new lineup? A particularly poor result for Paul Murray.


Too early to see much long-term,but seeing it's not going to change much long-term,go for it.Remember,2UE are only chasing second place,they aren't interested in being number one. :blink:
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OFFLINE   Nickatnights #14

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Posted 29 March 2011 - 09:32 PM

I have to again add what a powerhouse FoxFM is in Melbourne - it is the No.1 FM with the 10 - 17, 18 - 24, 25 - 39 and 40 - 54 year old demographics.

I agree that 95.3 (or whatever they are calling the station now) would be more expensive to operate than Triple M. You have to remember though that DMG paid a premium for the 95.3FM frequency. They paid $108 000 000. Obviously this money would have been better off invested in Woolworths shares.

I know I can be critical of DMG but 95.3 launched as vega on a 1.8% share in 2005. Since then they have been focused on increasing their audience and now 95.3 Classic Rock - Classic Songs rates at only 2.6%.

At this rate Bill Caralis will buy the station and take it out of the ratings.

Seriously, the ratings are now so low they should take some chances and break out of the mould of over 35s FM radio.

Think about this. In the 40 - 54 year old demographic in Sydney 2DayFM and JJJ rate higher than 95.3 and Triple M. WSFM have the 40 somethings glued to 101.7 with their boring mix of the past 30 or so years. It's definately working for them.

Try something different to WSFM. 40 somethings are up for it. They listen to 2Day and JJJ who do not even aim at them!!! There is a wealth of new music they love and Top 40 hits from the past that no one plays.

Do something different - anything!

What have 95.3 got to lose? Both listeners?
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OFFLINE   TV_Expert #15

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Posted 29 March 2011 - 09:51 PM

I agree that 95.3 (or whatever they are calling the station now) would be more expensive to operate than Triple M. You have to remember though that DMG paid a premium for the 95.3FM frequency. They paid $108 000 000. Obviously this money would have been better off invested in Woolworths shares.


I would go as far to say that adding a 6th commercial FM station in Sydney & Melbourne is a waste of time & money. Why? Because the station simply duplicates its format from more established FM stations.

I know I can be critical of DMG but 95.3 launched as vega on a 1.8% share in 2005. Since then they have been focused on increasing their audience and now 95.3 Classic Rock - Classic Songs rates at only 2.6%.

At this rate Bill Caralis will buy the station and take it out of the ratings.



Wouldn't surprise me if this happens. DMG probably can't afford to have 1 station that performs less than ABC Classic FM & is rating not much higher than ABC Radio National & NewsRadio.

Seriously, the ratings are now so low they should take some chances and break out of the mould of over 35s FM radio.

Think about this. In the 40 - 54 year old demographic in Sydney 2DayFM and JJJ rate higher than 95.3 and Triple M. WSFM have the 40 somethings glued to 101.7 with their boring mix of the past 30 or so years. It's definately working for them.

Try something different to WSFM. 40 somethings are up for it. They listen to 2Day and JJJ who do not even aim at them!!! There is a wealth of new music they love and Top 40 hits from the past that no one plays.

Do something different - anything!

What have 95.3 got to lose? Both listeners?


There's already a commercial FM station close to Sydney that offers that kind of format, even though not everyone in the metro area can pick it up. That station is C91.3, who are not listed in the Sydney ratings because it's a Campbelltown station, and it sounds quite good.
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OFFLINE   Nickatnights #16

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Posted 30 March 2011 - 07:33 AM

There's already a commercial FM station close to Sydney that offers that kind of format, even though not everyone in the metro area can pick it up. That station is C91.3, who are not listed in the Sydney ratings because it's a Campbelltown station, and it sounds quite good.


I listened to C91.3 on line a few weeks ago.

Good stuff 91.3. New music and classic music no one else plays.

Unfortunately in Surry Hills 91.3 is static.

I have a feeling 95.3, 101.7, 104.9 and 106.5 are glad 91.3 is static over most of Sydney. After all 91.3 is offering an alternative.

Edited by TelevisionAU, 30 March 2011 - 07:39 AM.
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OFFLINE   PZ. #17

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Posted 30 March 2011 - 08:36 AM

I reckon 95.3 could go heavy metal and rate better :devil:

OFFLINE   Nickatnights #18

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Posted 30 March 2011 - 08:56 AM

I reckon 95.3 could go heavy metal and rate better :devil:


Without doubt.

And by offering something different they could have their listeners rusted on to 95.3FM.
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OFFLINE   TV Cynic #19

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Posted 30 March 2011 - 09:38 AM

97.3 FM... all they need to do is stick with the current format but add a few good quality 70s songs that won't offend the 30yo suburban mothers and they could steal some listeners from 4KQ/4BH/4MMM. Also if they toned down the 30yo female skew JUST A LITTLE they could truly be a broad-appeal music station. Problem is ARN try to protect 4KQ from poaching audience, but hey, do they want the No 1 station or not?

I agree that 97.3 will always try to protect 4KQ
I would like to see them morph into a station like KOST FM.

OFFLINE   Brianc68 #20

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Posted 30 March 2011 - 12:47 PM

I agree that 97.3 will always try to protect 4KQ
I would like to see them morph into a station like KOST FM.


Me too. KOST FM and CHFI in Toronto are both great examples of a format that the major Australian operators just don't seem to understand.

Edited by Brianc68, 30 March 2011 - 12:53 PM.