45 replies to this topic

[ka86]

The Australian and the ABC have reported about the up-coming changes to ABC 4 Kids (on 2).

Here is the new logo:

The logo is reported to come in yellow, red, blue and green.

It will be interesting to see how the channel is re-branded. Changes are effective 2 May, when ABC News Breakfast moves from ABC2 to ABC1.

[Timothy]

Great to know that the ABC will be teaching children to write properly with their new programming '4' kids.

Also, isn't it a bit stupid to brand a programming block (including with its own watermark) as 'ABC 4 Kids' when it is on ABC 2 - the most logical reading of the logo would be that it represents a children's programming block on ABC 4 or a children's channel called 'ABC 4'.

[ka86]

Great to know that the ABC will be teaching children to write properly with their new programming '4' kids.

Also, isn't it a bit stupid to brand a programming block (including with its own watermark) as 'ABC 4 Kids' when it is on ABC 2 - the most logical reading of the logo would be that it represents a children's programming block on ABC 4 or a children's channel called 'ABC 4'.

It's a matter of their bandwidth and content.

ABC does not have the resources for two general entertainment channels, it struggles with ABC1 and ABC2 as it is.

The BBC do a similar thing in the UK

BBC THREE shares bandwidth with CBBC
BBC FOUR shares bandwidth with CBEEBIES

I presume in the future, ABC 4 Kids will become a standalone channel and ABC2 will run 24/7. Well one can hope.

[Moe]

I presume in the future, ABC 4 Kids will become a standalone channel and ABC2 will run 24/7. Well one can hope.

I would imagine after 2013 that ABC News 24 would drop to SD, freeing up enough bandwidth to do that.

Great to know that the ABC will be teaching children to write properly with their new programming '4' kids.

Agree with this, and the idea that it makes it sound like it should be ABC4. I don't see what the problem with something like this would be
 kblemqep.jpg   13.41K   13 downloads

[Timothy]

I know that they do not have enough bandwidth at the moment to run extra channels, my problem with the logo (other than their thinking that they're being cool by writing 'for' as '4') is that it is completely stupid to make a logo dominated by the number '4' for a channel called 'ABC 2' on Channel 22.

[southernguy]

Looks a hundred percent better than the current logo..
And blends in well with the ABC3 logo!!

[SA TV]

I still don't get why they need a kids shows on ABC 2 when they have ABC 3.

[stevo]

SA TV - it has been explained SO many times.
-ABC3 is for SCHOOL AGED children (aged 6-15).
-The day programming on ABC2 (now branded ABC4Kids) is for PRESCHOOL children (up to age 5).

While I agree this set up is not ideal, it is the best way of doing it while they still have limited bandwidth. No doubt come 2013 when analogue is switched off we will see ABC streamlining their channels better....

[Captain Cupcake]

I think that this method would be better:
During school terms:
ABC2 shows <6 programming between 6am-9am and 3pm-7pm
ABC3 shows 6-15 programmming between 6am-9am and 3pm-9pm, and <6 programming between 9am-3pm, as showing 6-15 programming during school hours (when they'd be at school) is simply pointless and a waste of bandwidth.
During school holidays:
ABC2 shows <6 programming between 6am-7pm
ABC3 shows 6-15 programming between 6am-9pm
Also, ABC2 should run 24/7 and there should be a channel using the ABC3 bandwidth (but on a separate channel) between 9pm-6am, but that's for another thread altogether.

[KICK-IT]

So now we have

ABC1
ABC2*
ABC3
ABC4 Kids*
ABC News 24

*share channel space

Edited by KICK-IT, 21 April 2011 - 02:58 PM.

[does not exist]

Old logo: Colourful, fun, modern, polished, spot on branding.

New logo: Looks like it's from the 70s. Monochrome, no 3d effects or gradients, and it looks like they have recycled that hideous mustard colour formerly used on ABC2.

If they wanted to differentiate it from ABC2, why not just lose the 'On 2' part of the logo and leave ABC For Kids? Or better yet, reintroduce the outstanding abckids logo (though that's not going to happen). Hopefully it looks better on air.

Edited by does not exist, 21 April 2011 - 05:22 PM.

[mubd]

I know that they do not have enough bandwidth at the moment to run extra channels, my problem with the logo (other than their thinking that they're being cool by writing 'for' as '4') is that it is completely stupid to make a logo dominated by the number '4' for a channel called 'ABC 2' on Channel 22.

They could timeshare the channel, like the BBC does with BBC Three and Four and CBBC and CBeebies (the kids channels). It's how they get around bandwidth problems while keeping something like 7 separate channels.

[eBlog42]

ABC 4 Kids watermark following ABC3's style

 05_02_2011_07_47_52.jpg   271.72K   42 downloads

New look Graphics:
 05_02_2011_07_49_22.jpg   349.43K   41 downloads  05_02_2011_07_49_28.jpg   305.18K   32 downloads  05_02_2011_07_49_33.jpg   297.16K   27 downloads  05_02_2011_08_01_20.jpg   333.78K   25 downloads  05_02_2011_08_01_36.jpg   365.2K   25 downloads

Edited by ECTV9, 02 May 2011 - 08:05 AM.

[abesty]

I think there is too many kids shows on ABC. ABC3 is enough, they don't have to show them on ABC2 all day too.

[KICK-IT]

I think there is too many kids shows on ABC. ABC3 is enough, they don't have to show them on ABC2 all day too.

ABC4 Kids (on ABC2) is pre-schoolders (under 5)
ABC3 is 5-15

[abesty]

ABC4 Kids (on ABC2) is pre-schoolders (under 5)
ABC3 is 5-15

I know that it caters to different age ranges but its too much. The 5-15 range should be at school, so why put those shows on?

Edited by abesty, 02 May 2011 - 09:45 AM.

[Timothy]

Surely, it make far more sense to put children's programmes predominantly on one channel. ABC3 should show programmes for school children until 8.30 am and then from 4.00 until 9.00 pm and pre-school programmes through the middle of the day. If it was felt necessary to have more programming for pre-school children, it could be shown on ABC2 in the early mornings and late afternoon, still leaving the middle of the day open for other programming. It seems the ABC are just slavishly copying the BBC with their current set-up without actually thinking whether it is the best way to run things - who could possibly think that it is a good use of tax-payers' money to broadcast hours of programmes at school-aged children, whilst they are at school and therefore not watching TV?

[abesty]

Surely, it make far more sense to put children's programmes predominantly on one channel. ABC3 should show programmes for school children until 8.30 am and then from 4.00 until 9.00 pm and pre-school programmes through the middle of the day. If it was felt necessary to have more programming for pre-school children, it could be shown on ABC2 in the early mornings and late afternoon, still leaving the middle of the day open for other programming. It seems the ABC are just slavishly copying the BBC with their current set-up without actually thinking whether it is the best way to run things - who could possibly think that it is a good use of tax-payers' money to broadcast hours of programmes at school-aged children, whilst they are at school and therefore not watching TV?

Exactly. I'm sure there is alot of good adult ABC programs that could be shown on ABC2 during the day, rather than just catering for children and news (on ABC News 24). There is abit of adult programing on ABC1 between 11.30 and 3pm though.

[Moe]

The channel has been renamed to "ABC2/4 Kids"

[does not exist]

The channel has been renamed to "ABC2/4 Kids"

sums it up quite well. If they wanted to emphasise that they are 2 separate channels, then why not move it to its own LCN and do a timeshare like the BBC does with BBC 3 and 4? It makes no sense for ABC 2 and what is effectively ABC 4 to be on the same channel.

The only problem is, LCN 24 is already taken. If they had called it just 'ABC News' instead of 'ABC News 24' it could have easily gone on 29, giving them plenty of room for new numbered channels, with ABC 4kids on 24, ABC 5 on 25 etc.

Good news is the logo looks a lot better on air than in the preview. I'm particularly glad that mustard colour didn't eventuate...

Edited by does not exist, 02 May 2011 - 04:31 PM.