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Tuesday 28th February


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OFFLINE   cmo #21

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Posted 29 February 2012 - 05:43 PM

Appauling and not unexpected. How long will Ten persist with these figures? How low can they go? Toasted TV on Eleven probably rated better.

What would you like Ten to do? Axe breakfast after four shows. Maybe after 5 or 10 years Breakfast will be rating better. Let's give it time to grow.

OFFLINE   dropbeer #22

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Posted 29 February 2012 - 08:23 PM

Unfortunately in television, you don't get years to fix things. You have to deliver on a fast order.

OFFLINE   kevizz #23

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Posted 29 February 2012 - 08:35 PM

So you think it should be axed after four episodes? This isn't a big-budget primetime series, the same rules do not apply. They might not get a year (if they don't build on these numbers), but they'll certainly get more than the 12 hours they've had so far.

Edited by kevizz, 29 February 2012 - 08:36 PM.


OFFLINE   TelevisionAU #24

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Posted 29 February 2012 - 08:40 PM

Sunrise took a number of years and revamps/adjustments to become strong against Today, and it wasn't Seven's first attempt to try and knock off Today in the breakfast timeslot, either. It was far from an overnight success but it took patience. And as we've seen it's taken Today a few years to claw back viewers and start winning markets again after hitting lows a few years back. And now the market is even more competitive with ABC and Sky News as alternatives even before Ten enters the equation.

I'm not defending Breakfast's figures as such, they are poor there's no argument there and I'm sure Ten had hoped it might have been a bit higher, but it was never going to be kicking goals in its first week especially given Ten has been out of that genre in that timeslot for 20 years and it's up against Today which is now in its 30th year, and Sunrise which has just turned ten. A newcomer is not going to be causing much of an upset in just a few days.

The positive though may be that Toasted TV is hopefully delivering a good boost to Eleven's early mornings, as I can't imagine the 88th re-run of Diagnosis Murder or MacGyver at that time of morning has been much of a hit. So with Ten + Eleven they might - eventually - be in a position to claim more market share in that timeslot.

And having spent so much on Breakfast in the first place, they can't just yank it off after one week. It might take a lot of changes, even a change of presenter(s), to get it right. Sunrise never really became a threat to Today until Kochie came along, it wasn't doing so strongly when it was Melissa Doyle and Chris Reason.

OFFLINE   Ryan #25

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Posted 29 February 2012 - 08:47 PM

Toasted TV on Eleven probably rated better.


Possibly - can't say for sure though. Toasted TV wasn't in the Top 100 digital programmes, which for Tuesday went down to about 68k
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ONLINE   Squee! #26

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Posted 29 February 2012 - 08:51 PM

Its not quite as simple as the news revolution to completely dump, in which case it took that abomination almost a year to be completely removed.
I'd say... 3 years. Look at the way The Circle has been performing since late last year, that hasn't been axed (yet). D&K floundered close to 50k for a year before it was axed, etc.

OFFLINE   Mr. J #27

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  • January 2009

Posted 29 February 2012 - 09:02 PM

But D&K and the circle are not big investment, funded by infomercials. Surely ten cant be as tolerant of such low ratings with the amount they are paying for it.

OFFLINE   fox1 #28

  • 4,821 posts since
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Posted 29 February 2012 - 09:18 PM

Sunrise took a number of years and revamps/adjustments to become strong against Today, and it wasn't Seven's first attempt to try and knock off Today in the breakfast timeslot, either. It was far from an overnight success but it took patience. And as we've seen it's taken Today a few years to claw back viewers and start winning markets again after hitting lows a few years back. And now the market is even more competitive with ABC and Sky News as alternatives even before Ten enters the equation.

I'm not defending Breakfast's figures as such, they are poor there's no argument there and I'm sure Ten had hoped it might have been a bit higher, but it was never going to be kicking goals in its first week especially given Ten has been out of that genre in that timeslot for 20 years and it's up against Today which is now in its 30th year, and Sunrise which has just turned ten. A newcomer is not going to be causing much of an upset in just a few days.

The positive though may be that Toasted TV is hopefully delivering a good boost to Eleven's early mornings, as I can't imagine the 88th re-run of Diagnosis Murder or MacGyver at that time of morning has been much of a hit. So with Ten + Eleven they might - eventually - be in a position to claim more market share in that timeslot.

And having spent so much on Breakfast in the first place, they can't just yank it off after one week. It might take a lot of changes, even a change of presenter(s), to get it right. Sunrise never really became a threat to Today until Kochie came along, it wasn't doing so strongly when it was Melissa Doyle and Chris Reason.

I might add, look at the ratings for ABC News Breakfast. Suddenly, 37,000 for Tuesday after being promoted does not look so bad.
"channel 10. first in news and current affairs!"

OFFLINE   MillerT1 #29

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Posted 29 February 2012 - 11:25 PM

The other thing that's incredible about MKR is how much of a gap there is between it and its nearest competitor. Last night, MKR averaged more than a million viewers than its nearest competitor in the timeslot (Biggest Loser). That is incredible. Almost every episode this year of MKR has been miles ahead in its timeslot. The only threat it had from being #1 was the Twenty20 in its first week but now, not even the Twenty20 could match these sorts of numbers.

OFFLINE   stmookeyj #30

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Posted 01 March 2012 - 03:37 AM

Given the massive investments Ten will at least stick with Breakfast for the rest of the year. Not that any Breakfast TV (when I'm awake to watch it which is rarely) is that appealing anyway.

OFFLINE   Ekane #31

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Posted 01 March 2012 - 07:54 AM

But D&K and the circle are not big investment, funded by infomercials. Surely ten cant be as tolerant of such low ratings with the amount they are paying for it.


Which is how much?

OFFLINE   Johnson28 #32

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Posted 01 March 2012 - 08:01 PM

After a disappointing debut last week, Smash failed to reach the pay TV top 20 on Tuesday, so the first screening has been moved to Monday 9.30pm as of next week.

OFFLINE   Lowie #33

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Posted 07 March 2012 - 07:20 PM

Posted Image Top 20 Program Rankings - Free-to-Air - Consolidated Figures - Total People
Rank / Description / Channel / Overnight Audience / Consolidated Audience / Audience Increase / Audience Increase %
1 CASTLE #1 Seven 660,000 842,000 182,000 27.6%
2 PACKED TO THE RAFTERS Seven 1,536,000 1,701,000 165,000 10.7%
3 NCIS #1 Ten 935,000 1,065,000 130,000 13.9%
4 TWO AND A HALF MEN #1 Nine 613,000 707,000 94,000 15.3%
5 2 BROKE GIRLS Nine 776,000 869,000 93,000 12.0%
6 CASTLE-#2 Seven 382,000 459,000 78,000 20.4%
7 TWO AND A HALF MEN #2 Nine 607,000 673,000 66,000 10.9%
8 TOP GEAR Nine 533,000 597,000 64,000 12.0%
9 MY KITCHEN RULES Seven 1,924,000 1,983,000 59,000 3.1%
10 NCIS #2 Ten 561,000 615,000 54,000 9.6%