the demos vs. tp debate has been very quiet for the last 18 months, coincidentally while 7 has been dominating all demos, trust that the second another network has a gain in the demos it all comes back.
i've never totally bought into the demos argument. in the late naughties when 7's schedule was built on factuals, and 7 was easily winning total people while 9 had a comfortable lead on 18-49 and 25-54 and ten, 16-39. then when it came to advertising revenue 7 smashed everyone. an over-simplification, perhaps, but something demo-people never seem to be able to argue off, although i fully anticipate CJM will have something to say.
And again not suggesting Seven is still not the leader in demos when 10.30-12pm are included. What I am saying is the gap narrows.
i strongly doubt that is true. do you have any figures to back that up?
Edited by Mr. J, 19 April 2012 - 04:08 PM.