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Wednesday 18th April


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OFFLINE   Aurora #101

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Posted 19 April 2012 - 11:32 PM

You're looking at the first quarter of the year, where Seven had MKR. Nine and Ten have not had their monster hits yet.

That's not Seven's fault. No one forced Nine and Ten to not air those programs during this time. It was their decision when to air their respective programs when they chose to and if the consequences include Seven getting a massive head start then tough luck. We'll see what happens with the rest of the year but what's done is done and Seven are in a very envious position. As to whether Seven will fall to from their market-leading position in any of those segments later in the year, well we'll find out in due course. There is still roughly 75% of the survey year left so we're a long way away from end game.

Please note: any comments in posts made by myself are mine only and may apply only to the specific conditions and situations of the time of posting. Any opinions or comments expressed do not represent any organisation(s) which may have previously been or may currently be affiliated with myself in any way.


OFFLINE   J Bar #102

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Posted 19 April 2012 - 11:53 PM

It's not about me. :) There was no new ep last night. :) How does it get slaughtered? It's always in the top 20.

It was way down the list last night at number 18. Hardly doing "too well" as you suggested. Wasn't the 7.30pm episode a new one last night? They usually advertise it as "All New Simpsons". It wasn't one I had seen before, but I did a miss a few last year when it moved to Eleven.

I think Neighbours at 6pm and The Project at 6.30pm to 7.30pm would be good but Ten are happier with running shows like The Biggest Loser and Masterchef at 7pm now because Nine runs The Block at 7pm. I think both shows would rate much higher if they started at 7.30pm but neither Nine or Ten seem to care as they want to boost viewers at 7pm.

Edited by J Bar, 19 April 2012 - 11:54 PM.

J Bar

OFFLINE   cmo #103

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Posted 20 April 2012 - 12:04 AM

The sifon, you have not articulated why you want the Simpsons back at 6pm. You bang on and on about it but there is no strategic argument as to why. It can't be a long term strategy for ten to have it there forever and a day. The project is a local, live news based program which is an alternative to news on nine and seven. In about 10 yrs time it could be winning its times lot. Leave it alone. Ten wouldn't have it there if it didn't make money.

OFFLINE   KICK-IT #104

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Posted 20 April 2012 - 12:16 AM

Mr J: i've never totally bought into the demos argument



You might wanna tell the advertisers who pay for the shows and dictate the entire industry that you don't support their "argument" as to how the industry runs. Tell the bean counters at the networks too!

Edited by KICK-IT, 20 April 2012 - 12:25 AM.


OFFLINE   KICK-IT #105

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Posted 20 April 2012 - 12:18 AM

They (+55s) also don't have any money and are set in their ways. Advertisers hate that

People over 55 who still work (which is a huge number) often have higher disposable incomes than the younger demographic, and those on pensions or fixed incomes tend to spend it all. This, I would summise makes that group a very attractive market to aim at.


That is the mean reason. Advertisers believe by the age of 5 we are stuck in our ways and cannot be influenced by advertising. Also if they do "get" you - they have you for what, 20 years
Get a 20 year old - they have you for 55 years

That is the way the advertising industry works folks. In Berlin. In NYC. In Tokyo. In Sydney. Get used to it!

Edited by KICK-IT, 20 April 2012 - 12:24 AM.


OFFLINE   KICK-IT #106

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Posted 20 April 2012 - 12:23 AM

Irrelevant percentages of the total viewers aside,If I were an advertiser targeting 18-49, I'd prefer to stick my dollars in AGT with 529,000 18-49ers and another 863,000 potential customers outside that demo, than in Offspring with 460,000 18-49 viewers and an extra 268,000 potential customers outside that demo.


But you're not an advertiser are you? You are spending your "hypothetical" millions on a forum on MS.

If you had real money - your company's money - millions you were responsible for spending, you would pt that money where you get most bang for your buck.

Perhaps on AGT & Seven, you are paying say $1 to reach every person in 18-49. While Ten's lower ad rates on OffSpring means yu are paying only 75 cents to reach each 18-49 viewer. Ten just became 25% more cost affective and attractive for the same result. If you are Apple or McDonalds or Optus - the people over 55 do not matter to you. So you are not going to pay a premium to reach them.

OFFLINE   Mr. J #107

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Posted 20 April 2012 - 12:23 AM

Nice selective quoting.

OFFLINE   KICK-IT #108

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Posted 20 April 2012 - 12:26 AM

Nice selective quoting.


LOL sorry bud! No I do not have numbers to prove my argument. I am just making an educated guess that every day Seven's press releases give 6pm-Midnight. If suddenly in a press release they are excluding 10.30-12 - I assume they have reason to do so.

OFFLINE   KICK-IT #109

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Posted 20 April 2012 - 12:32 AM

Hang on. Wasn't Nine number 1 in advertiser dollars back in 2003? Weren't they performing terribly in the demos (comparitively) when they were 'Still the One'?


I've been working in network TV for 13 years since. I can tell you yes - back in 2003 - demos were nearly never discussed. It was ALL about TP. There has been an incredible hide in the last 10 years or so to demos. And in the last 5 years or so it has been a real fast shift to a sole focus on demos.

When Ten became the most profitable network (while still being the 3rd most watched, but #1 in demos) Seven & Nine started to realize appeal of demos!

Since Seven & Nine has shifted focus to demos, they have beaten Ten at their own game.

I can tell you Nine's internal ratings reports list 25-54 on the first 7 pages. About page 8 has total people figures.

ONLINE   The Sifon #110

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Posted 20 April 2012 - 12:44 AM

The sifon, you have not articulated why you want the Simpsons back at 6pm. You bang on and on about it but there is no strategic argument as to why. It can't be a long term strategy for ten to have it there forever and a day. The project is a local, live news based program which is an alternative to news on nine and seven. In about 10 yrs time it could be winning its times lot. Leave it alone. Ten wouldn't have it there if it didn't make money.


Simpsons or Neighbours is cheap, will make more money, win demos and improve their early evening share. The Project at 6:00 is no chance against Seven/Nine News. Not now and not in 20 years. The Project works much better from 6:30 and can grow to be competitive over the widely criticized ACA and TT.

OFFLINE   OneNS5 #111

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  • August 2006

Posted 20 April 2012 - 04:53 AM

Simpsons or Neighbours is cheap, will make more money, win demos and improve their early evening share. The Project at 6:00 is no chance against Seven/Nine News. Not now and not in 20 years. The Project works much better from 6:30 and can grow to be competitive over the widely criticized ACA and TT.


I agree somewhat but dont you think it is now too late to do that? Changing the project back to 30 mins and changing its time again will surely further damage it? The hour format is alot better than the 30 minute format which felt rushed IMO It is clear from the newly split ratings that the 6:30 half rates alot better, which also suggests the best inroads the project can make are against tt/aca.

Im sticking to what i have mentioned on Media Spy before, I don't think the problem is the project.. its Ten. They are doing nothing substantial marketing wise.. it just sits there in it's slot doing it's thing. It needs a campaign. A great campaign can trump just about anything.

At least have a competition, call up someone everyday and give them money like the breakfast shows.. something!

OFFLINE   J Bar #112

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Posted 20 April 2012 - 08:22 AM

If Ten are patient and The Project is profitable, they are probably better off leaving it there long term and hoping that viewers change their viewing habits over time.

I really don't think The Simpsons is a long term solution. It will continue to look dated and viewers will continue to drop. Also, they can't show most of the latest episodes which are PG, without heavy editing to make them G for 6pm. They don't have this problem on Eleven.
J Bar

OFFLINE   Racer25 #113

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Posted 20 April 2012 - 08:53 AM

No I do not have numbers to prove my argument. I am just making an educated guess that every day Seven's press releases give 6pm-Midnight. If suddenly in a press release they are excluding 10.30-12 - I assume they have reason to do so.

It's not only Seven who produce only a 6-10:30 percentage figure for demos - Nine and Ten release the same results.
If you don't have figures to provide, then your argument simply holds no grounds. As I've already shown, Seven have dominated between 6pm and 10:30pm for the first quarter. If one network can rule for the overidingly more popular first 4.5 hours of primetime, what makes you believe another network would do better in the remaining two?

OFFLINE   TV Cynic #114

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Posted 26 April 2012 - 03:03 PM

Consolidated:

1 THE GOOD WIFE Ten 499,000 668,000 169,000 33.9%
2 THE AMAZING RACE Seven 253,000 389,000 136,000 53.8%
3 OFFSPRING Ten 727,000 861,000 135,000 18.6%
4 THE MENTALIST Nine 641,000 770,000 129,000 20.1%
5 TITANIC Seven 718,000 824,000 106,000 14.8%
6 THE BIGGEST LOSER Ten 773,000 856,000 83,000 10.7%
7 AUSTRALIA'S GOT TALENT Seven 1,391,000 1,474,000 83,000 6.0%
8 THE BLOCK Nine 1,144,000 1,213,000 69,000 6.0%
9 UNFORGETTABLE Nine 281,000 341,000 60,000 21.4%
10 THE CELEBRITY APPRENTICE Nine 843,000 889,000 47,000 5.6%