Ratings with a 61.7% Share
Once again, GWN has dominated regional television ratings with a massive 61.7% of the prime time audience share.
Nielsen Media Research today released the figures for the July/August regional television ratings survey, confirming GWN as WAâ€™s leading regional television station.
GWN scored an impressive 61.7% commercial share of the prime time audience, which is an increase of 6.1% on the July 2004 ratings survey.
GWN took out the entire TOP TEN spots winning 10 out of the Top 10 Programs and 15 out of the Top 20 Programs.
SEVEN NEWS was the number one most watched program, followed closely by HOME AND AWAY, AUSTRALIAâ€™S GUINNESS WORLD RECORDS, and the cliff-hanger final episodes of LOST. Ratings sleeper BORDER SECURITY also had a strong following coming in at Number 5.
GWN News at 5.30pm weeknights came in at Number 9, sharing in the ratings success with an audience share of 82.7%.
GWN General Manager Ian Jones was delighted with the results.
â€œIt is very pleasing to see our position in the market place hold firm.â€
â€œGWN has held the number one spot for 13 consecutive rating surveys, a result we are extremely proud of and a position we are determined to maintain. Our focus will be to continue to provide the best possible programming, news and entertainment to our regional viewersâ€, said Mr Jones.
TOP TWENTY MOST WATCHED PROGRAMS
* Total People
01. GWN Seven News
02. GWN Home and Away
03. GWN Australiaâ€™s Guinness World Records
04. GWN Lost
05. GWN Border Security
06. GWN Today Tonight
07. GWN Las Vegas (Sunday)/Mythbusters/Bali Bombing/Massive Nature
08. GWN Las Vegas (Thursday)
09. GWN Golden West News
10. GWN Seven News [weekend?]
11. WIN Australian Idol/AFL
12. GWN Medical Emergency/True Stories
13. GWN Beyond Tomorrow
14. WIN McLeods Daughters
15. GWN The Great Outdoors
16. ABC ABC News
17. GWN Desperate Housewives [down 12 spots from Survey 1]
18. WIN Friday Night AFL
19. GWN All Saints
20. WIN CSI: Miami
Sunday 24 July to Saturday 20 August 2005 (All People)
GWN Commercial Share and Top 20 Programs
Prime Time 6.00pm-10.30pm
Total People 61.7% Commercial Share 15 of the Top 20 Programs
People 18 + 62.2% Commercial Share 14 of the Top 20 Programs
People 16-39 62.5% Commercial Share 15 of the Top 20 Programs
People 25-54 69.4% Commercial Share 15 of the Top 20 Programs
Grocery Buyers 62.1% Commercial Share 14 of the Top 20 Programs
* Source: Nielsen Media Research, 24 July - 20 August, Commercial Share, Total People
* Top Twenty Programs 6.00am to midnight
That Desperate Housewives figure is surprisingly low; it was the 5th most watched program in regional WA during the last survey. I checked over the schedules during the ratings period and only three episodes of Desperate Housewives aired (including the incredibly bad special with Tom Williams & Shelley Craft. The 3rd week of the survey had the Desperate Housewives finale, followed by Grey's Anatomy next week. I wonder if they forgot to combine the GA figure with the DH, as they did with other timeslots that had multiple things (It wasn't listed as "Desperate Housewives/Grey's Anatomy, so quite possibly)... I might email them and check up on that.
GWN's ratings have dropped by ~8% since earlier this year, which I suspect is contributed to WIN getting AFL from both Nine and Ten. AFL contributed to half of WIN's spots in the top 20 programs listing. In addition GWN lost it's top rating program from last survey (Dancing with the Stars) and high-rating My Restaurant Rules.
The Australian Idol/AFL combination isn't a typo. It's from Saturday afternoons, when it was usually Ten's Saturday arvo AFL in the timeslot, except for one week when instead there was Australian Idol - Semi-Final 1 and Verdict 1 back-to-back (first run, not encores).
I notice GWN's shares are lower in the total people group than all of the demographics spanning from 16 to 54 years old. I guess there are a lot of kids under the age of 16 who are more open to WIN? Either way, it's still a solid performance all round.