[pickles]

does anyone know what is happening at the carales radio group.it seems to be leaning to a talk / sport format it sounds good when you are driving in the country.but do many people hear it in sydney where it comes from.

[NewsWorld]

pickles, on Jul 7 2004, 03:36 PM, said:

does anyone know what is happening at the carales radio group.it seems to be leaning to a talk  / sport format it sounds good when you are driving in the  country.but do many people hear it in sydney where it comes from.

Very few... 2SM is no longer included in Sydney ratings surveys.. but last time they were I think they scored less than 2%

Edit: Just had a look back at Survey 8 last year... it had 2SM rating 0.5!!! Can that be right?? No wonder they withdrew from the book.

This post has been edited by NewsWorld: 07 July 2004 - 05:47 PM

[fox1]

you better believe it. 0.2 more likely than 2 these days. very sad for them. i still think they could be getting 10... 20 times the audience they have now... with> Sydney's Hottest Country... or non-stop automated elevator music... than the current 2SM. it's not really worth anything in Sydney. who in the hell would advertise on it? who would listen to it?

[pickles]

yeah i do hear as a whole the station 2sm needs direction. also heard carales will run his 2hd/newfm himself. so he won;t have to find a station manger and save cost.it was a great radio station ounce 2sm and with the right format could be again

[Mark]

pickles, on Jul 8 2004, 02:38 AM, said:

yeah i do hear as a whole the station 2sm needs direction. also heard carales will run his 2hd/newfm himself. so he won;t have to find a station manger and save cost.it was a great radio  station ounce 2sm and with the right format could be again

I think 2SM needs to find a niche and stick to it. The station is literally all over the place. You never know what you'll hear when you tune in...sometimes they are running talkback, sometimes sport, at other times they are playing music - on weekend nights I think they even play country. I pity those regional listeners that are forced to endure such nausiating crap.
Graeme Gilbert is there for one reason only and that's to put insomniacs to sleep.
2SM has no identity - it's a nothing station. Most Sydneysiders under 40 have probably never heard of 2SM...those over 40 have forgotten it exists.

How the mighty has fallen. I read 2SM was an icon in the 70s and considered THE station for the city's youth to listen to...no doubt Newsworld holds memories of 2SM's golden era...
Then FM came along and the rest is history...

This post has been edited by Mark: 08 July 2004 - 03:23 AM

[NewsWorld]

Mark, on Jul 8 2004, 01:22 AM, said:

How the mighty has fallen. I read 2SM was an icon in the 70s and considered THE station for the city's youth to listen to...no doubt Newsworld holds memories of 2SM's golden era...   

:lol: Well yes I do remember the golden age of 2SM.. well the last one anyway.. although by the time I'd reached my mid-teens MMM had arrived and we'd all made the big switch to FM.

They were THE station.. they even played all the records a little fast so that when you heard the song on another station it didn't sound quite right.

I guess the rot started with the arrival of 2JJ in about 1975.... then in 1980 the M's arrived and 2JJ became JJJ.

2Day was never a contender for the youth vote in those days... they were playing soft rock (yuck)

They tried a couple of things after that that had mixed success... "Rock of the 80's" and "The Power"... But let's face it who was going to listen to music on AM.

It was a sad end to a station that was legendary in Sydney radio... one of the first to do openline... one of the first to do Top 40.

[Mark]

Williams is the breakfast announcer at 2HD.

[dk32]

Yes, I agree that 2SM would be better off with an all sport format.
Doing talk up against the likes of 2UE, 2SM etc. was going to be a no-win situation.

Sydney is not as sports mad as Melbourne, but if SEN can get up to 3% in Melb, 2SM should be able to get about 1% (which is about 3 times more than what they are rating now!!).

A format based on 60s music (eg. some Beatles) could be the other option. It's pointless trying Country music again.. it's been tried 3 times already on 2SM.

Caralis would then need to find another station to operate as a feeder for his Nth NSW/Sth Qld stations (31 AM and FM stations in total I think), and the most obvious base for that would be his Newcastle 2HD and NEW FM stations.

[NewsWorld]

dk32, on Jul 9 2004, 05:54 PM, said:

Caralis would then need to find another station to operate as a feeder  for his Nth NSW/Sth Qld stations (31 AM and FM stations in total I think), and the most obvious base for that would be his Newcastle 2HD and NEW FM stations.

But that's the problem
As I understand it.. 2SM's sole reason for being as far as Caralis is concerned, is as a feeder for his network.
He apparently isn't interested in the Sydney market.
Having said that, that would seem to be an extraordinary position to take.
Why waste a cap city license?
But then Bill is said to be something of an eccentric! And that's being polite.

This post has been edited by NewsWorld: 09 July 2004 - 08:02 PM

[Big Dan]

Caralis has said before he's holding out for digital radio, to see how much 2SM is valued (spectrum-wise, or something like that).

I think that he is better off selling 2SM off and concentrating on his regional network. Have the operations based in Newcastle, as jason120au mentioned, and build upon that.

Or, get out of radio all together. Sell to Macquarie/Virgin, Macquarie Bank, or even someone like Ace Radio or Grant Broadcasters. Grant does a good job.

[pickles]

funny thing the morning show with leon delaney comes from the tweed coast radio 97 and is picked up by 2sm . have heard there are days when caralis thinks about selling. read he is after about 25 million for 2sm .southern cross tony bell has said at that price it is not for sale. would be good for 2ue if the got their hands on it as they could run it like they do with magic693 and 4bh

[fox1]

yeah but Sydney's Hottest Country was getting 4 i am pretty sure. the latest version of it mid 90s

[pickles]

have heard carales is putting a new complex in newcastle for 2hd/ newfm. still belive 2sm will be on market soon.a lot of programming is coming from tweed coast ,tamworth, newcastle, and is feed into 2sm. so the station must be losing it;s hub appeal to carales

[Big Dan]

pickles, on Jul 23 2004, 07:06 AM, said:

have heard carales is putting a new complex in newcastle for 2hd/ newfm. still belive 2sm will be on market soon.a lot of programming is coming from tweed coast ,tamworth, newcastle, and is feed into 2sm. so the station must be losing  it;s hub appeal  to carales
<{POST_SNAPBACK}>

That's probably the smartest thing he's done recently.

I'd sell 2SM, and concentrate on the regionals. Maybe do what 3AK did and license it out to SEN, and create a Sydney version of SEN 1116.

[pickles]

i don;t think sen could afford to lease another station

[Big Dan]

pickles, on Jul 23 2004, 12:34 PM, said:

i don;t think sen  could afford to lease another station
<{POST_SNAPBACK}>

Or they could buy it, anyone running 2SM is better than Caralis at the moment.

Howabout Southern Cross? Haven't they been looking for a second Sydney station?