ABC launches Grandstand radio station
Jul 01
Amongst the launch of its other radio networks on digital radio today, the ABC has launched a third, sports-oriented network ABC Grandstand.
At the formal launch of the broadcaster’s digital radio network today, managing director Mark Scott said it was “just the start” of its investment into “…what we think will be an exciting area for our listeners for years to come.”
The new network could be a significant promotional coup for the digital radio platform – there are thought to be only 10,000 radios around the country.
According to The Australian, the new network will broadcast the Australia and England cricket series next week, also negating the sound delay which prevents television viewers from watching cricket matches with ABC commentary.
Coverage of AFL and NRL matches will also be made available into states which would not otherwise hear it live. Director of Radio Kate Dundas said digital would allow a similar principle to be applied to local radio stations as well.
“Digital radio gives audiences the opportunity to continue listening to their favourite drive presenter while the cricket’s on,” she said.
Dundas also anticipated ABC Radio will introduce more services after audience research, subject to funding. It has capacity for another three or four digital stations.
“So there’s more to come on this spectrum,” she said.
TGIF July 1st 2009