Digital TV milestone passed
Aug 30
More than half of Australian households have converted to digital television according to the second Digital Tracker Survey released last week by Senator Stephen Conroy.
The number of households that have converted has increased 6 percent to 53 percent, while 93 percent of householders are aware of the impending digital switchover - a 9 percent increase over the previous survey.
“Digital switchover is the largest national format change since decimal currency and progress to date suggests Australians are on board,” Senator Conroy said.
“There is still a significant challenge ahead but evidence shows strong community awareness and satisfaction with the improved picture and sound quality, new content and new channels.”
“53% of households are now enjoying the benefits of free-to-air digital TV broadcasts.”
News.com.au says that figures from market analyst GfK shows that the sale of digital television set-top boxes have increased 97 percent in the last quarter, showing that the switchover campaigns are starting to gain traction.
Media Spy discussion: Digital television
bacco|007 August 30th 2009