Revamp for The Australian
Aug 31
Following last week’s announcement that Fairfax newspaper The Sydney Morning Herald is to get a re-working, News Limited has announced that its own broadsheet paper, The Australian, is also headed for changes in a multi-million dollar investment.
A new weekday lift-out, A Plus, will feature TV listings and reviews, arts and entertainment coverage and reader-contributed content.
Monday’s Business and Media sections will be combined into a 12-page lift-out and the Weekend Australian’s Review section will become a magazine insert.
The Weekend Australian Magazine will also be revamped.
Leading The Australian’s new-look will be an advertising campaign across TV, print, online and outdoor. Starting Wednesday, the ad campaign will be headed with the slogan “Think. Again” and will be headed by well-known Australians including Ray Martin, Tetsuya Wakuda, Peter Cosgrove, Collette Dinnigan, Tim Horan, Phillip Adams, Gerry Harvey and Grant Hackett.
The Australian will also devote more coverage to world news and will increase its daily business coverage with two pages of content from the Wall Street Journal. The Weekend Australian will also increase its world news coverage with a new section, Worldwide.
Media Spy discussion: The Australian
TelevisionAU August 31st 2009