Ten's popular MasterChef Australia series is crossing over to print, with a new MasterChef Magazine set to be launched from next Monday.
News Limited's magazine publishing division News Magazines says that the magazine will not be tied to the latest happenings on the television series. Instead, it will harness the MasterChef brand in a bid to appeal to people who want to "become a MasterChef at home", B&T Today reports.
Fiona Nilsson, News Magazines' group publisher for food titles, said that the new magazine would be a formidable presence in the market.
"We believe that the incredible success of MasterChef Australia will translate well into print as a unique proposition. Launching a magazine under such an established brand means that there’s huge recognition around this title's potential.
"Advertisers' confidence in this publication has meant that News Magazines has gained overwhelming support and is already well above target with forward bookings."
News Magazines already has a strong presence in food publishing, with several other magazines including Delicious and Super Food Ideas. In terms of external competition, MasterChef Magazine will be pitted against magazines such as ACP's Good Food.
Media Spy discussion: News Magazines