The Ten Network’s The 7PM Project is showing signs of paying off in the ratings, with the network reporting that last night’s episode broke through the one-million viewer mark.
OzTAM's preliminary figures indicate that the programme had an audience of 995,000. But taking into account the show’s actual start time, the episode ended up with 1.01 million viewers, its highest ratings of the year. The performance also saw it win its timeslot in the 16-39 demographic.
Last night’s episode was heavily anticipated for many younger viewers due to Carrie Bickmore’s interview with Twilight stars Taylor Lautner and Kristen Stewart. Additionally, Hamish Blake and Andy Lee appeared during the episode from Ireland, where they are currently on their latest “Caravan of Courage” adventure.
Some commentators are putting the show’s increased success the past few months down to the effects of MasterChef Australia, which attracted 1.82 million viewers last night. The 7PM Project has also been seen to win the timeslot among 18-to-49-year-olds on occasional nights.
But despite last night's stronger performance, the show still finished fourth in its timeslot, behind Two and a Half Men (1.28 million), ABC News (1.18 million) and Home and Away (1.04 million).
Despite the show’s debatable ratings, Ten’s chief programmer David Mott has previously indicated that he has no plans to remove the show from Ten’s schedule. The show has been recently used as a platform for a right of reply from Ten, when MasterChef judge Gary Mehigan appeared on the programme to explain the rules on MasterChef contestants re-plating their dishes.
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