Fox Sports has secured an immediate new three year agreement to broadcast the Australian Superbike Championships (ASBK), the premier motorcycling tournament featuring the nation's leading riders and world class manufacturers.
The deal, exclusively brokered by Matt Cousins from FluidPR, secures the rights for the broadcaster for the remainder of the season, after One HD showed the opening round from Phillip Island in February.
Director of the Fox Sports channels, Soames Treffry, said the sport was a welcomed addition to their brand.
"The Australian Superbike Championships has a good following and is a strong addition to our motorsport family, which includes live and exclusive coverage of the Superbike World Championship.
"Fans love both series and so having both on Fox Sports will be advantageous for Superbike followers," he added.
Yarrive Konsky, the director from promoter International Entertainment Group (IEG), said the deal would actively expose the sport to a new audience:
"The success that Fox Sports has had with the Superbike World Championship has seen the likes of Troy Bayliss and Troy Corser become household names in Australia.
“This is a big step forward for not only the Viking Group Australian Superbike Championships, its riders and teams, but also the many fans of the sport around the country that will now have greater access to the all the thrilling action the sport provides.
“The potential of seeing our series go live in the coming year is fantastic and will ensure the much needed following our elite riders deserve."
In addition to the live coverage, Fox Sports will televise a 90-minute primetime highlights package from each of the seven rounds of the series across four states and territories.
The coverage will be available to all sports subscribers on Foxtel and Austar, beginning on June 10 from Darwin’s Hidden Valley Raceway.
Media Spy discussion: Fox Sports