The metropolitan commercial radio industry has seen advertising revenue for the month of May jump 7.66% on the relative figure last year.
According to figures released today by industry body, Commercial Radio Australia and sourced by Deloitte, revenue increased $56.09 million last month following disappointing results in April.
Each of the metropolitan markets recorded growth in May, with Sydney securing the highest level, up 8.9% to a $17.65m total. The Brisbane market was second, increasing 7.79% to $8.97m.
Adelaide also performed well, it rose 7.64% to $5.36m. Melbourne was up 7.55% to $17.18m and Perth followed adding 4.59% to $6.93m.
Meanwhile, a strong advertising revenue growth of 7.71% was recorded in the first quarter of the year compared to the same quarter in 2009.
Chief executive of Commercial Radio Australia, Joan Warner, was comforted by the consecutive monthly growth in revenue since November last year, despite some patchy months and markets in data.
"This means the industry is on track for positive growth for the financial year -- and highlights the resilience of radio in very competitive trading times," Warner said.
Media Spy discussion: Radio Advertising