A $500,000 giveaway on Seven's Minute to Win It and a Packed to the Rafters audience in excess of two million helped to give the network a commanding win in Tuesday night's ratings battle.
Seven had the top four programmes nationally, with Minute to Win It jumping from seventh last week to third last night. The game show secured a metropolitan audience of 1.437 million viewers, according to overnight ratings from OzTAM, although it was less successful among advertiser-friendly demographic groups.
Packed to the Rafters cemented its place as the dominant programme in the post-MasterChef television schedules, with an audience in the five major metropolitan markets of 2.017 million. It was far ahead of shows like Nine's Top Gear and Ten's Modern Family among younger viewers.
Overall, Seven won the night with a primary channel share of 30.9 per cent and a combined share with 7TWO of 32.9 per cent. Nine was well behind with a 25.9 per cent combined share, although it had four programmes in the top ten. Top Gear was Nine's most popular programme, ranking fifth with 1.336 million viewers and placing second among the 18-49 and 25-54 age groups. Ten's audience was near-unchanged compared to last week, leaving it well back in third place with a combined share of 20.8 per cent.
Over on the ABC, there were few ratings standouts, but the broadcaster nevertheless managed a combined share of 16.3 per cent. ABC News ranked tenth, while The 7.30 Report came in at number eighteen. ABC News 24's share, which was dented on Monday by the news-heavy schedule on ABC1, was back up to 0.6 per cent.
SBS recorded a combined share of 4.7 per cent, with One Born Every Minute attaining an audience of 247,000 viewers and a vigorous debate on Insight attracting 213,000 viewers.
Data © OzTAM Pty Ltd, 2010. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.