Nine's One Day International Cricket powered past Seven's tennis on Sunday night. It carried the network to a winning network share of 32.1 per cent in total people, ahead of Seven (28.9 per cent) and Ten (24.0 per cent), according to figures released this morning by OzTAM.
A one-sided final without the star power of Rafael Nadal or Roger Federer saw Seven's coverage of the 2011 Australian Open men's singles final drop 20 per cent year-on-year. With 1.36 million viewers tuning in, it was also well down on Saturday's coverage of the women's finals.
With 1.41m watching Nine's cricket, their 6:00pm news also received a boost, taking the top spot for the evening with 1.64m viewers, well ahead of Seven's 1.33m. The latter managed a win in Brisbane and Perth. However, Ten's 6:00pm News didn't stand a chance with only 477,000 viewers.
On the upside for Ten, their all-new Sunday performed strongly. The season premiere of The Biggest Loser launched to 1.36m, while two new episodes of Modern Family hovered around 1.2m and Hawaii Five-0 was sampled by 1.25m. Crucially for Ten, their lineup took the top four places in all key demographics for the evening, which saw their primary channel win the evening in 16-39, 18-49 and 25-54.
The ABC's best was its news on 749,000, while Agatha Christie and South Pacific both exceeded 600,000.
The Big Bang Theory on GO! once more topped the options on our secondary channels. 379,000 tuned in for one of several episodes aired last night of the channel's favourite schedule plug.
Sunrise outpaced Today at breakfast, 333,000 to 280,000.
Nine emerged victorious in primary channels by a margin of 0.4 per cent over Seven, ending up on 24 per cent. A combined total of 8.1 per cent for its secondary channels over Seven's 5.3 per cent extended its combined channels share.
Data © OzTAM Pty Ltd, 2011. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.