Subscribers to Foxtel on Xbox 360 will have three additional channels added to the service this week, while one channel will be removed.
"Foxtel on Xbox 360 provides an alternative way of receiving and enjoying Foxtel over the internet, offering a wide variety of channels, Catch Up and On Demand content under flexible agreements," said Jim Rudder, Foxtel's executive director of product.
"We've listened to feedback from our Foxtel on Xbox 360 subscribers about the service and we're responding to the demand for more sport content and channels, and more premium entertainment brands."
Cartoon Network will replace CNN on the basic Get Started package, with programming highlights to include Ben 10, Adventure Time and The Amazing World of Gumball.
ESPN2 is added to the Sports package for no additional cost, and promises to deliver international sports coverage from an Australian perspective, with featured programming to include the NBA, UEFA Champions League, ATP Tennis NFL, and Major League Baseball.
AFL fans are also in for a treat with a dedicated channel, Footy Play, to launch on 17 February.
Viewers who purchase the Sports subscription as well as an Xbox Gold Live membership will be able to view up to eight live games per round, with a ninth game available on delay. Five of the live games will have no ad breaks, siren to siren.
When more than one game is being played at the same time, a second channel, Footy Play+ will be used to ensure live coverage.
The 25 NAB Cup matches will be available live, again with no ad breaks, while the remaining four matches as well as the Grand Final will be available to watch on delay.
Magazine-style programming on the channel will include After the Bounce, AFL 360, On the Couch, AFL Insider, League Teams, Eddie McGuire Tonight and Open Mike.
The channel will be available to viewers with a Sports subscription free of charge for the duration of the NAB Cup from 17 February to 17 March, after which it will cost $20 per month in addition to the Sports package, or $100 for a season pass.
Footy Play will also be available to Foxtel on Telstra T-Box subscribers, with some differences to the Xbox package. T-Box customers can view all games live each round, with up to six matches ad free, with the NAB Cup being broadcast live in its entirety.
"The landmark Foxtel and AFL deal means we're able to launch a dedicated AFL channel produced by Fox Sports on not only our set-top-unit service, but also on our IPTV services including Foxtel on Xbox 360," Rudder added.
"Footy Play will provide AFL fans with unprecedented live coverage, never before available on IPTV in Australia – Foxtel is once again creating television history."
Have your say: join the forum discussion or submit a comment below.