The Nine Network will launch an ad-funded channel called Extra on Freeview next week.
Extra will launch on Monday and will include similar content (home shopping, religious, community and educational) to rival channel TV4ME, broadcast by the Seven Network.
Nine's managing director Jeffrey Browne said the channel will provide advertisers greater opportunities to target an audience.
"Direct response advertising is proving to be of more and more interest to our clients and by launching this new channel, Extra, we can provide advertisers with opportunities to specifically target their audience," he said.
Extra will be on Channel 94 in metro areas and Channel 84 in regional areas
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