Ten veteran newsreader Ron Wilson has joined the team of the network's early morning news programme Breakfast.
The permanent appointment has seen Wilson take over the news presenting duties held by Breakfast's co-host Kathryn Robinson since the show debuted earlier this year.
"With over three decades of news and current affairs reporting, Breakfast is delighted to welcome Ron Wilson to the team as newsreader," a spokesperson told Media Spy.
The addition is the first in a number of reported changes expected to materialise, undoubtedly designed at improving Breakfast's ratings performance, which is well below the 100,000 viewer target originally flagged by media analysts.
Ten said any tweaks will be "based on how we think the programme can work better and on viewer feedback".
Breakfast premiered to 51,000 viewers in February, however, the show has been unable to sustain the audience high. On Monday, it pulled just 22,000 viewers, compared to Sunrise's 411,000 and Today's 342,000.
It's also regularly beaten by ABC News Breakfast, which on Monday had an audience of 39,000 on ABC1 and 26,000 on high definition multichannel ABC News 24 (or a combined 61,000 viewers).
However, in an interview prior to Breakfast's launch, executive producer Majella Wiemers told Mumbrella that ratings weren't an initial priority. "I haven't even thought about figures. It's never been brought up in any of my discussions. At no stage were figures ever bandied about," she said.
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