B&T Today reports Ninemsn is set to launch a new online motoring site. The portal, launching in April, will be a combination of content from ACP Magazines‘ seven different motoring brands.
Ninemsn Motoring looks to bring together content from existing titles including: Wheels, 4×4 Australia, Motor, Street Machine, Australasian Dirt Bike,… Continue Reading >>
Advertising, Online, Print March 11th 2010 — 4:44 pm
Mumbrella reports today, that News Limited has appointed Fiona Nilsson as its new brand development director for Taste. The publisher looks to increase its readership and advertising revenue for the online and print food brand.
Nilsson will be responsible for a national strategy across all platforms of the media, along with… Continue Reading >>
Advertising, Industry, Print March 11th 2010 — 11:18 am
The Nine Network has employed digital agency, Amnesia Razorfish, to create a wide spread social media strategy.
Amnesia’s client services director, Doug Chapman, told Mumbrella that this is a long-term deal. “We’re fully engaged. It’s one of the more comprehensive social media strategies that I’ve seen of its type.”
Chapman declined to… Continue Reading >>
Advertising, Television March 8th 2010 — 6:12 pm
Prime Media Group’s CEO Warwick Syphers will leave the regional media company at the end of the month to relocate to the UK and join digital advertising company Adstream Holdings.
Syphers will take up the new role later during the June quarter, allowing Prime to smoothly transition to a new… Continue Reading >>
Advertising, Appointments, Industry, Regional Television March 5th 2010 — 4:09 pm
In the lead-up to the 2010 World Cup, SBS has announced the sponsors of its online and television coverage.
B&T reports that FIFA partners McDonald’s, Hyundai/Kia and Sony and FFA partners Optus, Qantas and Nike have been named as World Cup broadcast partners.
Castrol, Coca-Cola and TAB have been named… Continue Reading >>
Advertising, Sports Broadcasting, Television February 26th 2010 — 6:40 pm
173 Toyota car dealers across the US have pulled commercials from local stations affiliated with ABC, accusing the network of running “excessive stories” on the car manufacturer’s problems.
ABC News‘ chief investigative correspondent Brian Ross reported last November on acceleration issues in Toyota cars in the US. The so-called “runaway Toyotas”… Continue Reading >>
Advertising, International Media February 10th 2010 — 10:51 am
Advertising revenue for Australia’s commercial television networks has fallen according to figures released today by Free TV Australia.
The figures, comparing the six-month period July to December 2009 with the same period in 2008, have seen revenue drop in all metropolitan and regional markets – with Sydney recording the largest drop,… Continue Reading >>
Advertising, Industry, Television January 29th 2010 — 9:14 pm
Advertising figures for November have shown a return to year-on-year growth, indicating that the media downturn in Australia may be over.
The Australian reports today that the latest figures for measurement agency SMI show that advertising revenue last month was worth $673 million, up 6 per cent on November 2008.… Continue Reading >>
Advertising, Industry, Print December 14th 2009 — 9:04 am
Predictions for global advertising spending in 2010 have stoked optimism among publishers, with three forecasters saying that they anticipate ad spending to grow next year, reversing the spiralling declines of 2009.
The forecasts were delivered at the Global Media and Communications Conference in New York, attended annually by numerous media… Continue Reading >>
Advertising, Industry, International Media December 9th 2009 — 10:43 am
News Corporation and four other publishing giants have joined together in a venture to build a new platform for the distribution of media on portable devices, in a bid to create new revenue streams.
News Corp, Time Inc., Condé Nast, Meredith and Hearst last night released a joint statement declaring their… Continue Reading >>
Advertising, Industry, International Media, New Media, Online December 9th 2009 — 10:25 am
xyznetwork’s new subscription television channel for women, LifeStyle YOU, has signed three sponsors for its three-month long launch phase.
Mumbrella reports the exclusive deal pay TV sales house Multi Channel Network has brokered with Mitchell & Partners to have the media agency’s clients Woolworths, domain.com.au and RSVP feature exclusively on… Continue Reading >>
Advertising, Subscription Television November 13th 2009 — 3:22 pm
From next week people filling their cars with fuel at 20 Coles Express sites across Sydney and Melbourne will be able to watch PumpTV, a television station combining advertising with news, sport and weather as well as targetted lifestyle content from both Seven Network and Yahoo!7.
PumpTV will be rolled… Continue Reading >>
Advertising, Industry November 13th 2009 — 1:39 pm
Foxtel and the Ten Network will offer advertisers a one-stop point of contact to place advertisements during the Commonwealth Games in October 2010.
The pair plan to sign up, for an undisclosed amount, 10 principal sponsors, who can choose to advertise across all or some of the platforms and in… Continue Reading >>
Advertising, Subscription Television, Television November 11th 2009 — 2:35 am
Multinational publisher Condé Nast, which publishes some of the world’s best-known magazine titles including Vogue and Vanity Fair, is facing a decline in advertising revenues of over $1 billion in 2009, highlighting the depth of the financial problems that have led it to shut down four magazines this week.
Newsweek… Continue Reading >>
Advertising, International Media, Print October 9th 2009 — 11:14 pm
Rupert Murdoch has joined the growing number of industry figures who are expressing cautious optimism about the advertising market, suggesting that advertising spending in traditional media was on the way to recovery.
At an industry conference in Tokyo, Murdoch said that there were clear signs of a nascent rebound after… Continue Reading >>
Advertising, Industry, International Media October 6th 2009 — 8:15 am